Vice President of Marketing at UPshow

| Chicago
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This is an exciting opportunity for an innovative B2B SaaS marketer to lead a team responsible for the development and execution of multi-touch demand generation programs that are key to the company’s revenue growth. While UPshow’s account-based marketing (ABM) foundation is in place, we’re looking for an energetic + analytical leader to take charge, build and then implement their own playbook based on a strategic go-to-market strategy in verticals where we have the opportunity for market leadership. 


This leader should have an exceptional track record of success building and leading an ROI-focused marketing function (people, process, and infrastructure) and implementing cohesive performance-based marketing programs focused on new customer acquisition and existing customer retention and growth. This position reports directly to the CEO.


Required Experience

  • 10+ years of relevant B2B technology marketing experience primarily in internet and software companies.
  • Proven execution against performance targets in addition to tracking and delivering on key operational metrics (e.g., acquisition, engagement, conversion, return on investment) and effectively managing budgets.
  • Strong expertise in value proposition messaging and positioning, persona development, TAM analysis, vertical marketing and brand tracking.
  • Demonstrated ability to attract, lead, motivate and manage high performance teams.
  • Strong data interpretation and analytics skills with deep knowledge of marketing analytics and attribution model development.
  • Agility in approach to marketing plan development - with a propensity to A/B test, test new hypotheses, learn and fail fast. 
  • Experience managing internal and external stakeholders. 
  • Experience managing product marketing, demand generation, and thought leadership/awareness (including, content marketing, public relations).
  • Bachelor degree required. 
  • Excellent analytical, quantitative reasoning, and strategic skills.
  • Exceptional people/communication skills.


Candidate profile

  • Action-oriented leader with a high sense of urgency and a hands-on, roll-up-your-sleeves approach.
  • High energy, driven, confident (but not arrogant) with the ability to establish instant credibility and rapport across the company.
  • Data-driven marketer focused on business outcomes.
  • Confident, passionate, and “lead by example” leader with a strong track record of establishing, developing, and retaining a high-performing and collaborative marketing team.
  • Strong, confident presence with the ability to partner with executives across the business to drive critical initiatives with a level-headed and persistent demeanor.
  • Strong track record of consistent career progression and increased responsibilities. 
  • Comfortable in a nimble, fast-paced environment with an orientation of doing more with less.



  • Translate a strategic marketing plan into actionable quarterly targets and initiatives.
  • Track ROI and establish measurable KPIs and milestones to continually evaluate performance against standards (i.e., ROI targets, customer acquisition rate, funnel conversion, percent of market, etc.). Report to the business on a regular cadence against defined KPIs.
  • Partner with Chief Revenue Officer to align ABM strategy with sales team’s defined books of business.
  • Create and implement a performance-based demand generation strategy that utilizes content, digital, and drip campaigns.
  • Implement a lead scoring strategy to drive customer acquisition.
  • Develop go-to-market strategy, value proposition, and product marketing strategies that compels prospects to buy and educates the market on the necessity of UPshow’s solutions.
  • Leverage current customer and industry market data to drive decision making for product positioning and messaging to differentiate from competitors.
  • Own segmentation, competitive analysis and market intelligence, prospecting, lead generation, product and market development, pricing, communications and budgets.
  • Promote a marketing culture that focuses on data and analytics to drive decision making.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • Google AnalyticsAnalytics
    • SEMRushAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • IntercomCRM
    • SalesforceCRM
    • MailChimpEmail
    • IntercomEmail
    • MandrillEmail
    • RapportiveLead Gen


Our office is in the heart of the loop surrounded by plenty of great bars and restaurants. Plus, our office is easily accessible by CTA/Metra.

An Insider's view of UPshow

What’s the vibe like in the office?

Imagine a fan club for your favorite team or hobby - that's what it's like in our office. Every person in the office is so enthusiastic about what they do, and deeply invested in the success of the company. Our energy is infectious: if you've never looked forward to coming into work before, that will quickly change when you join the UPshow team


Content Marketing Specialist

How do you collaborate with other teams in the company?

Working on the product team, collaboration is an important part of my job. Whether it's working with the CS team to ensure we address customer issues or getting ahead of a new feature to help the sales team hit their goal, I work with other teams to better understand our customer needs in order to make a better product.


Product Manager

What are some things you learned at the company?

I’ve learned to grind. In early 2015, UPshow only had a few dozen partners. Now we're working with over 6,000 companies, brands, and organizations. I've been able to be involved in multiple departments which has helped me become multi-dimensional. This has helped me to look at situations through multiple views - and I can take that anywhere.


Account Executive

How do your team's ideas influence the company's direction?

Our creative team is incredibly influential when it comes to the UPshow brand and product. Our product designers are reinventing how content appears on our screens with motion design, while making it easier for customers to schedule entertainment and promotions with UX/UI. Campaigns and brand assets are built by our marketing designers each day.


Chief Creative Officer

What's the biggest problem your team is solving?

The biggest problem our team solves is how to best engage consumers within the 4 walls of our partners business/venue and capture their mindshare to drive the outcomes that matter most. We are a data-centric team that harnesses customer insights through our platform to help businesses understand their customer's interests and behaviors.


Customer Success Director

What are UPshow Perks + Benefits

Volunteer in local community
Employees are encouraged to suggest different organizations to work with and support throughout the year.
Friends outside of work
Eat lunch together
Intracompany committees
TeamUP, a committee of volunteer employees, comes together weekly to work on D&I, development, events and other initiatives that create the culture we are so proud of.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers 50% of premiums.
Vision Benefits
The vision benefits plan covers annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
UPshow's health insurance policy covers 50% of premiums.
Team workouts
With a discounted rate at Chicago Athletic Clubs and fitness customers all around the city, our team never hesitates to sweat it out together.
Retirement & Stock Options Benefits
Company Equity
UPshow offers stock options through its employee equity plan, including a 4-year vesting schedule with a 1-year cliff.
Performance Bonus
UPshow's performance bonus plan awards employees when they meet targets set by their direct manager.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
UPshow offers unlimited paid time off.
Paid Holidays
Paid Sick Days
Our unlimited paid time off policy includes sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Whether it's visiting a customer venue, getting creative with offsite brainstorms, or celebrating a milestone out on the town, Team UPshow works hard and plays hard.
Stocked Kitchen
Healthy snacks? Comfort food? Multiple flavors of LaCroix? Whatever your preference, our kitchen always has something to keep you going. 
Some Meals Provided
We provide catered lunch from some the best spots in the city during our monthly UPshow and Tell.
Happy Hours
Unwind with the team and enjoy a cold bottle of beer, seltzer, or ginger ale during our Friday happy hour.
Pet Friendly
UPshow has been called the Most Pet Friendly company in Chicago! If your pet is friendly and well-behaved, we welcome them as a part of our team. Check out some of our office pets on our Instagram!
Professional Development Benefits
Job Training & Conferences
Lunch and learns
We host a monthly UPshow and Tell where employees gather to share their interests and passions outside of work. Lunches are catered by local hot spots.
Cross functional training encouraged
Promote from within
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