Vice President, Partner Marketing at Everspring

| Chicago
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Description

 As the Vice President, Partner Marketing for Everspring, you and your team will lead strategic marketing initiatives on behalf of our partner accounts. You will own the strategy, new partner onboarding, and execution, bringing our partners’ rich, exciting, and long-standing brands’ zeitgeist alive online. Distillation is one of your core competencies, as you will need to succinctly and effectively brief our internal agency. You are a people leader, managing a team of 5 to 8 comprised of brand managers and marketing coordinators supporting our partners. Finally, you are a team player with significant experience managing through influence and collaborating with key stakeholders and creative partners. 

 

How that comes to life:

  • Effectively translating marketing strategies into specific programs and campaigns tied to business objectives while supporting the execution of account marketing plans
  • Leveraging target data and suite of CRM tools to develop target lists optimized against a set of campaign criteria 
  • Presenting plans and proposals to various internal and external stakeholders
  • Managing marketing projects to ensure on-time and on-budget delivery as well as superior outcomes
  • Designing and deploying measurement and tracking tools to enhance campaign effectiveness (ROI) and provide visibility to clients
  • Building productive working relationships with clients & internal stakeholders 
  • Tactfully guiding clients in prioritizing programs and campaigns against resource constraints

Responsibilities

  • Lead development opportunities and comprehensive people leadership to meet or exceed enrollment goals 
  • Provide leadership and direction for lead generation, promotional-related activities, marketing campaigns, and digital assets
  • Partner with respective Client Engagement, Sales, and Operations team members in service of partner’s programs and goals
  • Develop, plan, and execute new and creative end-to-end marketing strategies with a focus on results 
  • Understand target audience insights to drive messaging that highlights the unique value proposition and aligns with the university brand 
  • Collaborate with the internal creative, email, and paid teams to successfully execute plans that are aligned with the marketing strategy
  • Interpreting and reporting on data behind the performance of marketing campaigns, and translating that data into actionable steps forward
  • Conduct regular industry and competitive research and analysis to develop recommendations that positively impact growth
  • Manage day-to-day marketing-related client interactions, including setting appropriate expectations for approval and deliverable timelines

Requirements

  • You’re a proven doer with a track record of building, optimizing, and delivering multi-channel marketing programs that drive results; full-funnel a must (awareness, consideration, decision, conversion).
  • You hold a bachelor’s degree (BS/BA) in marketing, advertising, or a related field required; MBA preferred.
  • You have 10 to 15 years of marketing experience with at least 8 years of program management and/or marketing campaign experience.
  • You’re a seasoned people leader, with prior experience motivating, attracting, retaining, and growing top talent.
  • You  have strong analytical skills, incredible attention to detail, and an ability to translate data into actionable recommendations. You tell stories through data, with experience incorporating data to help tell the partner success story.
  • You have prior experience leading cross-functional teams and delivering results in a complex, matrixed environment.
  • You have a collaborative, solutions-oriented mindset that drives toward focused, cohesive campaign.
  • You’re highly organized with solid expertise in timeline development and managing against those timelines.
  • You create and deliver compelling presentations to an executive-level audience.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • XDDesign
    • InDesignDesign
    • PremiereDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoEmail
    • MarketoLead Gen

Location

Experts at staying connected, our offices are in the Loop, steps from the river, public transit and the best food in the West Loop and River North.

An Insider's view of Everspring

What’s the vibe like in the office?

The vibe in the office is casual and collaborative. There is a lot of teamwork cross-functionally. You're exposed to a wide range of operations that don't only focus on your specific role, but the business as a whole. There are many opportunities to learn from your colleagues in marketing, learning design, and technology!

Aggie

Client Engagement Manager

What does your typical day look like?

What excites me about working in Admissions is that you never know what you're getting yourself into each day. I live for the challenging questions thrown at me and overcoming their obstacles or objections. At the end of the day, I'm honored to be a part of their journey...my goal is to leave them with an impression they'll never forget.

Jeffrey

Team Lead - Admissions Advisor

How has your career grown since starting at the company?

I have been given the opportunity to go from managing a few projects on a handful of technologies to managing the product strategy for over three dozen products with multiple projects running concurrently. Everspring has given me the opportunity to gain my stride by providing me the freedom to exercise my creativity and technology domain knowledge.

Abuzar

Director of Product Development

How do you collaborate with other teams in the company?

Growing up, my father always used to sit me down and talk to me about life. My biggest takeaway from those talks is that I should always surround myself with good people.
Good people are the most important asset an organization can have, and Everspring definitely has this asset. Our culture promotes creativity, collaboration and personal growth.

Michael

Admissions Advisor II

What are Everspring Perks + Benefits

Everspring Benefits Overview

We understand that our employees are our success. We are dynamic, curious, passionate and collaborative problem solvers who push the boundaries of innovation on a daily basis. Our growth is a direct result of their investment in us. That’s why we offer a competitive and comprehensive benefits package that includes health coverage, a 401K plan, company-paid life insurance, work-life balance benefits and much more. We also know that our employees understand the spirit of Everspring better than anyone. We offer a generous referral bonus when employees help us identify the mix of talent, drive and personality that results in a successful hire.

Because our employees invest their talents and efforts in us, we strive to invest in them and their needs. We understand that time off is important, so we provide both paid company holidays and a generous PTO accrual policy, allowing our employees to take time off and recharge based on their unique, individual needs.
Wellness is an important part of our company culture, so we cover the majority of the cost for our in-building gym, allowing our employees easy access to fitness, wellness and peace of mind. We also participate in the annual Chase Corporate Challenge, allowing our employee community an opportunity to take part in collective fitness, fun and celebration.

In our downtown location on the Chicago River, our offices occupy the 22nd floor, offering our employees an expansive view of our beautiful city and a daily display of the beating heart of the Loop. And in our spacious, luxurious 30th floor coffee lounge, employees can take a midday beverage break, lead collaborative sessions at communal work tables or just get some heads down time on the regular.

Because we work hard, we play hard as well. Everspring offers a wealth of unique socialization outlets for its employees, ensuring that our dynamic, innovative culture is upheld through connection and camaraderie. Explore a few of the ways we stay connected:

- Culture committee dedicated to cross-company collaboration, education and community engagement
- Regular social events including game nights, happy hours, team and company outings, corporate races,
summer and holiday parties, and potlucks
- Endless coffee, soft drinks and sparkling water to suit anyone’s taste bud needs
- Casual and open office environment

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Everspring is an equal opportunity employer that is committed to and celebrates diversity and inclusion in the workplace.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
The confidential Employee Assistance Program can help you with things like stress, anxiety, depression, chemical dependency, relationship or legal issues. This is a free service to employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Starting in the 1st quarter of 2021, Everspring will provide employees with a 401(k) employer match. As a company, we'll be matching dollar-per-dollar up to 4% of an employee’s deferral into the 401
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home one day per week after 6 months of employment.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
We offer between 15 and 30 days of paid time off per year based on years of service.
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Everspring offers a variety of coffee, tea, soda and those delightful flavored seltzer waters.
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
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