Vice President, SaaS Product Marketing
Apex Fintech Solutions (AFS) powers innovation and the future of digital wealth management by processing millions of transactions daily, to simplify, automate, and facilitate access to financial markets for all. Our robust suite of fintech solutions enables us to support clients such as Stash, Betterment, SoFi, and WeBull, and more than 20 million of our clients' customers.
Collectively, AFS creates an environment in which companies with the biggest ideas in fintech are empowered to change the world. We are based in Dallas, TX and also have offices in Austin, New York, Chicago, Los Angeles, Portland, and Belfast.
If you are seeking a fast-paced and entrepreneurial environment where you'll have the opportunity to make an immediate impact, and you have the guts to change everything, this is the place for you.
AFS has received a number of prestigious industry awards, including:
- 2021, 2020, 2019, and 2018 Best Wealth Management Company - presented by Fintech Breakthrough Awards
- 2021 Most Innovative Companies - presented by Fast Company
- 2021 Best API & Best Trading Technology - presented by Global Fintech Awards
VP, SaaS Product Marketing
We're looking for someone who:
- Is passionate . You have a genuine passion for marketing transformative products and you have a way of bringing out that same fire in the people you work with.
- Is a leader . You enjoy building and managing a team of talented product marketing managers and inspiring them towards a broad vision.
- Is collaborative. You're excited to work with product/marketing stakeholders, SMEs, executives, and big thinkers. You know how to collaborate not only within the department, but also across the organization.
- Is strategic. You love to drive product, GTM strategy with a clear vision and seeing these come to life on product roadmaps, sales and marketing plans.
- Is outcome driven. You help your team make decisions quickly and continuously moving forward while delivering each persons' best work.
- Is agile. You regularly step back and look at the bigger picture in partnership with product and business teams, identifying and implementing optimizations and opportunities that help your team avoid risks and accelerate.
A few reasons why you might love us:
- We're a leader in the space. Apex is recognized for disrupting the financial services industry, enabling fintech standouts like Stash, Betterment, SoFi, and WeBull. We've got an amazing track record of success and we foster ongoing innovation. So you get all the benefits of a proven, growing company, while enjoying a very entrepreneurial culture
- We see tech differently. You'll work with people who are leaders in the tech industry. We are passionate engineers dedicated to finding new and different ways to use technology to solve our customers' problems.
- Your work will have an immediate impact. You'll be able to see your direct impact on our tech department and with our clients.
Responsibilities
- Drive and build a team of great PMMs to develop competitive analysis and market strategy for Apex' products.
- Develop and execute a GTM strategy for Apex' products and developing/driving messaging programs with sales/PR/marketing departments for product launches
- Help define product strategy, positioning, differentiation, and targeting strategies for Apex' products in collaboration with product and business teams
- Develop client content packages (pre/post/mgmt.) including product roadmaps, new product messaging/materials, GTKs, etc.
- Develop product pricing and packaging methodologies and collaborate with finance to define incremental pricing/discounting processes
- Develop feedback/communication channels between sales and product/business teams
- Develop a program for client feedback paneling including direct and CAB forums
Qualifications
- 10+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience. MBA preferred.
- Demonstrated success in a leadership role with a SaaS based product organization or equivalent. Financial tech experience is a plus.
- Experience with process and methodology for large scale product marketing and integration with company/firm strategy development and execution.
- Demonstrated analytical skills with ability to distill complex market scenarios to business and technical stakeholders
- Demonstrated leadership abilities in creating clarity, generating energy, and delivering success
- Demonstrated experience overseeing/delivering multiple work streams simultaneously with a focused team.
- Excellent people and management skills to interact with staff, colleagues, cross functional teams and third parties
- Exceptional communication at every level of the business, influencing executives and inspiring team members.