Media Strategist

Sorry, this job was removed at 02:34 p.m. (CST) on Friday, Sep 06, 2024
Hiring Remotely in Chicago, IL
Remote
1-3 Years Experience
Agency • Digital Media • eCommerce • Marketing Tech
A performance marketing agency specializing in paid media management for D2C Digital Health & e-Comm companies.
The Role

Accelerated Digital Media stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and e-commerce which includes a range of consumer products.

Job Summary: 

As a Media Strategist, you will play a crucial role in planning and executing paid media campaigns to achieve our innovative & transformative digital health and e-commerce clients' marketing goals. You will be responsible for developing campaign strategies, managing budgets, optimizing performance, and staying up-to-date with industry trends and best practices. Your role involves collaborating with cross-functional teams to deliver effective paid media campaigns.

Responsibilities:

Campaign Strategy and Planning:

  • Collaborate with clients and internal teams to understand campaign objectives and target audience.
  • Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection.
  • Identify key performance indicators (KPIs) and campaign milestones.

Campaign Execution:

  • Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
  • Develop ad creatives, including ad copy, images, videos, and landing pages.
  • Implement audience targeting and segmentation strategies.

Performance Analysis and Optimization:

  • Monitor and analyze campaign performance using analytics tools and performance dashboards.
  • Identify trends and insights, providing recommendations for optimization.
  • Conduct A/B testing, ad group restructuring, and other optimization techniques.

Budget Management:

  • Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals.
  • Provide recommendations for budget adjustments based on performance data.

Audience Research and Segmentation:

  • Conduct audience research to understand target demographics and behaviors.
  • Create and refine audience segments to maximize ad relevance and performance.
  • Implement retargeting and lookalike audience strategies.

Competitive Analysis:

  • Analyze competitors' paid media strategies to identify opportunities and trends.
  • Stay informed about industry developments and emerging advertising technologies.

Reporting and Communication:

  • Generate regular reports to track KPIs and campaign effectiveness.
  • Communicate campaign progress, insights, and recommendations to clients and internal stakeholders.
  • Address client queries and concerns promptly.

Requirements:

  • 2+ years of agency or client-side experience in digital strategy.
  • Proficiency in Google Ads, Meta, and programmatic advertising.
  • Excellent communication skills (written, verbal, and presentation).
  • Commitment to meeting and exceeding deadlines.
  • Strong awareness of emerging digital trends.
  • Willingness to travel for in-person meetings and pitches.

Why Join Accelerated Digital Media:

  • We offer a competitive salary and performance-based bonuses.
  • We invest in our team by empowering new ideas and providing opportunities for continuous professional development 
  • We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
  • We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
  • 90% company sponsorship for health, dental, and vision
  • 401K with employer match program through Human Interest
  • Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
  • We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities

How to Apply:

If you're ready to take your Paid Media career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

#BI-Remote

What the Team is Saying

Anonymous
The Company
30 Employees
Remote Workplace
Year Founded: 2017

What We Do

Accelerated Digital Media is a team of performance marketers specializing in paid media management for high-growth D2C digital health & eCommerce companies.. We work with our clients to manage their investments on search, social, and programmatic channels.

Our clients are based across the US with concentrations in Chicago, LA, NY, and SF. We support clients backed by some of the countries leading Venture Capital firms.

Why Work With Us

ADM is the right place for someone who is hungry to make an impact and be part of growing company. We take pride in executing at a high level which is reflected in our work culture and the time we take to smell the roses as well as our benefits, compensation, and leave policies.

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Accelerated Digital Media Offices

Remote Workspace

Employees work remotely.

ADM is a fully remote organization. Our remote office policy is like a roadmap for working from home. It lays out the rules and guidelines to help everyone navigate the remote work landscape successfully and harmoniously.

Typical time on-site: None
US

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