Media Strategist

| Chicago, IL, USA | Remote
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At Accelerated Digital Media, our digital success hinges on both nimbleness and experience. ADM combines the deep industry knowledge of a legacy agency with the flexibility and audacity of a startup. We're seeking a talented and results-driven SEM Account Manager to join our team of marketing experts. If you're passionate about digital marketing, love optimizing campaigns, and are ready to take your SEM skills to the next level, this is the role for you.

Job Summary: 

As a Media Strategist, you will play a crucial role in planning and executing paid media campaigns to achieve our innovative & transformative digital health and e-commerce clients' marketing goals. You will be responsible for developing campaign strategies, managing budgets, optimizing performance, and staying up-to-date with industry trends and best practices. Your role involves collaborating with cross-functional teams to deliver effective paid media campaigns.

Responsibilities:

Campaign Strategy and Planning:

  • Collaborate with clients and internal teams to understand campaign objectives and target audience.
  • Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection.
  • Identify key performance indicators (KPIs) and campaign milestones.

Campaign Execution:

  • Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
  • Develop ad creatives, including ad copy, images, videos, and landing pages.
  • Implement audience targeting and segmentation strategies.

Performance Analysis and Optimization:

  • Monitor and analyze campaign performance using analytics tools and performance dashboards.
  • Identify trends and insights, providing recommendations for optimization.
  • Conduct A/B testing, ad group restructuring, and other optimization techniques.

Budget Management:

  • Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals.
  • Provide recommendations for budget adjustments based on performance data.

Audience Research and Segmentation:

  • Conduct audience research to understand target demographics and behaviors.
  • Create and refine audience segments to maximize ad relevance and performance.
  • Implement retargeting and lookalike audience strategies.

Competitive Analysis:

  • Analyze competitors' paid media strategies to identify opportunities and trends.
  • Stay informed about industry developments and emerging advertising technologies.

Reporting and Communication:

  • Generate regular reports to track KPIs and campaign effectiveness.
  • Communicate campaign progress, insights, and recommendations to clients and internal stakeholders.
  • Address client queries and concerns promptly.

Requirements:

  • 2+ years of agency or client-side experience in digital strategy.
  • Proficiency in Google Ads, Meta, and programmatic advertising.
  • Excellent communication skills (written, verbal, and presentation).
  • Commitment to meeting and exceeding deadlines.
  • Strong awareness of emerging digital trends.
  • Willingness to travel for in-person meetings and pitches.

Why Join Accelerated Digital Media:

  • We offer a competitive salary and performance-based bonuses.
  • We invest in our team by empowering new ideas and providing opportunities for continuous professional development 
  • We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
  • We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
  • 90% company sponsorship for health, dental, and vision
  • 401K with employer match program through Human Interest
  • Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
  • We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities

How to Apply:

If you're ready to take your Paid Media career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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Technology we use

  • Product
  • Sales & Marketing
  • People Operations
    • Google AnalyticsAnalytics
    • Google Ads, Ads editorAnalytics
    • Facebook AdsAnalytics
    • G suiteAnalytics
    • CanvaDesign
    • PhotoshopDesign
    • Google DriveManagement
    • Google DocsManagement
    • Monday.comManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • gmailEmail
    • Google HangoutsCollaboration
    • SlackCollaboration
    • Monday.comProject Management

What are Accelerated Digital Media Perks + Benefits

Accelerated Digital Media Benefits Overview

As a digital marketing agency, our people have built our business. We take great pride in our people and prioritize employee health, happiness, and security.

Perks and Benefits include:
90% Employer coverage of Health, Vision, Dental, Life
401K Match Plan
Mandated use of vacation days with no cap on the number of days
Stocked kitchen
Company lunch
Team off-sites

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Mean gender pay gap below 10%
Hiring practices that promote diversity
In the spring of 2021, ADM engaged a recruiting firm with a common understanding that diversity and inclusion will benefit our organization as we continue to innovate and excel in our industry.
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Covered 90%
Vision insurance
Covered 90%
Health insurance
Covered 90%
Life insurance
Covered 90%
Mental health benefits
Covered in health insurance
Financial & Retirement
401(K)
401(K) matching
ADM matches 100% of employee contributions up to 10% of their compensation.
Company equity
ADM offers an equity package to senior team members.
Performance bonus
ADM compensates our team with performance bonuses as well as an additional bonus for company performance.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
ADM hosts group lunch orders for those working in the office.
Free snacks and drinks
Snacks, drinks, coffee.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Paid industry certifications

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