Director, Vertical Solutions – Media & Entertainment

Role Overview:

The Director, Vertical Solutions – Media & Entertainment is part of the Conversant Product Team and responsible for developing and owning the most advanced digital marketing solutions specifically for our M&E clients.  This role will be the vertical product leader responsible for establishing and continuously evolving the vertical product offering, feature definition and roadmap, competitive positioning and marketing approach.

Requirements:

• Significant Media & Entertainment industry experience (e.g., Film, TV, OTT, Cable, etc.) with deep understanding of the vertical’s nuanced landscape.

• Strategic thinker, skilled communicator and seasoned influencer with demonstrated ability to drive consensus at all levels, including senior executive leadership.

• Ability to quickly grasp complex concepts and then translate them for less technical audiences

• Doesn’t wait to be told what to do – sees an opportunity, defines a plan and runs with it

• Self-driven with strong sense of urgency, requires little oversight to drive a challenge to closure

• Flexible yet not afraid to stand firm in their position and push back when it’s appropriate

• Ability to quickly assess situations and make a definitive decision.

Role Responsibilities:

• Play primary role in defining the overall vertical solution vision and long-term business strategy for Media & Entertainment

• Synthesize market feedback for solution/product development and collaborate with key stakeholders to set go-to-market priorities, product adoption goals and revenue growth.

• Act as vertical advocate and voice on behalf of sales team and clients within the internal organization to drive forward initiatives that support differentiated, scalable and repeatable vertical growth.

• Own annual product roadmap development distilling market feedback into market intelligence that informs that roadmaps evolution

• Develop detailed go-to-market strategies and build market-leading solutions by partnering with cross-functional team including Operations, Analytics, Marketing and Creative.

• Train Sales, Operations and Product on the what, why and how of the vertical portfolio of vertical solution offerings empowering them to understand and evangelize.

• Work with Marketing to drive vertical customization of Conversant product positioning, case studies and marketing collateral that clearly articulates Conversant’s market differentiation.

• Support the sales team by participating in client conversations.

Minimum Qualifications:

• 10+ years of experience in solution building, digital marketing strategy and/or consulting.

• Industry knowledge of Media & Entertainment vertical

• Owned a product or solution from introduction through launch and into maturity.

• Experience effectively influencing stakeholders and driving resolution

• Strong communication, persuasion and presentation skills

• BA/BS degree. Advanced degree desirable.