Private Brands- Director, Brand Management at Peapod Digital Labs (Chicago, IL)

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What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.



Private Brands Brand Management Director/Lead 


Browse The Aisles  

This role is the key leader to manages and grows the Private Brands family of Brands in the US? for ADUSA. This role is responsible for creating and driving the brand strategy for our private brands. This role will work closely with Category Development leadership to ensure that offerings align with brand priorities. This role will also drive brand advocacy for our PB lines of product across all GLB’s, and provide insight and leadership to the business to ensure they understand the value of a strong private brand offering. Lead efforts to lead competitors in own brand offerings and mobilizing and acting quickly to drive those that align with strategic priorities.  


Recipe for Success - What's “in store” for the role  

  • Shares and educates the PB brand positioning with the Brands and their respective teams. 

  • Defines portfolio of brands including respective brand roles and strategic positioning.  

  • Leads the creation, development and/or rationalization of brands across the portfolio. 

  • Responsible for upholding the brand positioning (e.g.  Brand Equity Documents) of entire family of Private Brands. 

  • Monitors and makes refinement recommendations regarding the portfolio of brands including respective brand roles, goals and strategic positioning. 

  • Identifies target consumers and prime prospects and tracks performance of Private Brands against customer and brand targets. 

  • Responsible for identifying deploying consumer insight and brand research needs with research resources as appropriate. 

  • Works with the PB Brand & Marketing Managers and Brand Marketing teams across Brands to manage the creation, development and deployment of Private Brand messaging and content, ensuring consistent application of brand communication guidelines. 

  • Establish and maintain a working environment conducive to positive morale, individual style, quality, creativity, collaboration and teamwork and lead by example.  



The Essentials In Your Cart - The required ingredients  

  • Bachelors Degree Required and Masters Degree strongly preferred 
  • At least 10 years of experience in retail private brand development and management  

  • Strong communicator; professional, organized ? 

  • Change management expert; knows best practices and ensures that right steps are taken to execute positive change across the organization  

  • Excellent influencing and partnership behaviors; expertise in pushing projects to completion & building strong teams 

  • Experience managing a large team; keeping multiple priorities and objectives moving forward while ensuring strong team engagement and results 

  • Strong financial acumen: the ability to dig into the details, but also present a holistic, big picture view to senior leadership and brand partners.  




Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SwiftLanguages
    • AzureLanguages
    • jQueryLibraries
    • ReactLibraries
    • SpringFrameworks
    • Vue.JSFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics


Right next to Union Station, we are easy to get to and surrounded by food in Downtown and the West Loop.

What are Peapod Digital Labs Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available

Additional Perks + Benefits

Building a cutting edge eCommmerce center of excellence means our teams need to focus on their work challenges, not whether their benefits are activated. With a one-stop shop for online benefit management, competitive bonus potential, and a flexible, brand new office, our employees are able to focus on making the customer experience amazing.

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