Product Marketing Director at Fusion Risk Management

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The Role

The Director of Product Marketing supports the overall success of Fusion's ability to bring new capabilities to market in a way that results in achieving the Company's revenue and market share growth plans as well as customer adoption goals. 

Product Marketing serves a cross-functional and strategic role at Fusion. Product Marketing's influence begins with "Value Definition" by managing cross-functional efforts to explicitly define, choose and prioritize which markets, which problems and which solutions can credibly deliver business value that prospects are willing to pay for. As markets are identified and solutions are created to meet customer needs, Product Marketing drives impact in the "Value Creation" phase by working closely with Marketing to influence lead generation. This includes providing thought-leadership content, analyst relations and amplification of Fusion's message in the market to generate interest in our offerings. This then comes to a head in the "Value Realization" phase as prospects enter the funnel and Product Marketing provides tools and assets that help Sales accelerate deals and increase win rates and to increase adoption, up-take, and customer retention.

The Director of Product Marketing will play a key role in company success by ensuring that marketing, direct sales, partner sales, and account growth teams are enabled to be maximally successful in selling Fusion solutions. This is achieved by working cross-functionally to enable internal and channel sales teams with collateral, tools, competitive analysis, and other tactics that accelerate deal cycles, increase win rates and grow customer adoption.


Responsibilities

 The Director of Product Marketing reports to the Vice President of Product Marketing. Specific responsibilities include:

Value Realization Focus – Clearly articulate the value of Fusion's offerings to the target market and enable the rest of the organization to understand and carry the same consistent message.

  • Establish overall content strategy in conjunction with the Marketing team and prioritize and manage product-related content creation to address content needs including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Create, enhance, and in any way possible contribute to the development of product marketing content that will support sales and marketing in buyer journey management and generation of revenue for Fusion, including but not limited to: print collateral, web content, social media content, presentation materials, video content.
  • Continuously monitor and refine the market definition where Fusion participates, including segmentation and targeting for the success of Fusion's revenue and market-share goals.
  • Perform and manage Win/Loss Analyses and other customer feedback calls and meetings and inform go-to-market and product teams of the findings.
  • Assist with establishing Sales and Marketing enablement strategy and participate directly in sales enablement efforts around all product-related content including target markets, buyer profiles, product messaging, collateral, and sales tools.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes.
  • Plan the product marketing portion of new product launches and releases of existing products, and manage the product marketing deliverables of the release
  • Market intelligence- develop an understanding of our buyers, who are they, how they buy, and their key buying criteria. As needed, work with the Director of Product Marketing focused on Value Definition and Creation to assist in market research initiatives.
  • Understand the competitive landscape-be an expert on our competition and how they are positioned.
  • Deliver content to drive profitable sales, brand growth and loyalty for all Fusion products, services, and solutions
  • Support all product marketing content development and maintenance initiatives including print collateral, presentations, product videos, and more.
  • Create and edit written and video content for product marketing purposes, marketing Fusion products, services, and solutions to Fusion prospective and existing clients.
  • Convert internal product messaging documents into market-facing value propositions
  • Assemble competitive research into sales tools including research notes and battlecards
  • Plan and deliver product-focused webinars
  • Work with Product and Solution Managers to document use cases and convert that into an array of sales enabling content
  • Share product messaging with Sales and Marketing organizations by creating training materials and occasionally presenting topics in small training sessions and ad hoc meetings
  • Sales tool development, including proposal templates, ROI calculators, etc.
  • Work with the product management team to ensure product marketing and sales enablement processes are efficient.
  • Contribute product messaging to Marketing efforts including advertisements, webcasts, websites, email campaigns, and tradeshows
  • Enforce brand marketing guidelines in any product collateral.
  • Measure the success of various product marketing collateral.

Requirements

  • Bachelor's degree (Master's degree highly preferred) in marketing, management, computer science or related business or technical field
  • A minimum of 7 years of experience total, preferably in a software or technology related company
  • A minimum of 3 years of experience in a product marketing/product management role working directly with cross-functional teams on software product and/or SaaS development teams
  •  Demonstrated product marketing messaging and collateral creation experience by sharing a portfolio of related work products
  • Strong analytical and quantitative skills; data-driven and results-oriented
  • Demonstrated strong leadership in aligning process, projects, and people to meet business goals in cross-functional team settings
  • Demonstrated coordination skills for multi-phased release efforts
  • A track record of project delivery for medium to large product launch initiatives
  • Experience delivering cross-functionally in an agile software development environment is a plus including launching new products from the ground up
  • Market and competitive analysis experience a plus
  • Sales enablement experience in B2B environments a plus
  • Operates successfully in ambiguous environments
  • Handles multiple contending priorities simultaneously in a dynamic, fast-paced environment

Fusion Risk Management, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.

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    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
      • JavascriptLanguages
      • ApexLanguages
      • D3JSLibraries
      • ReactLibraries
      • Google AnalyticsAnalytics
      • PardotAnalytics
      • TrelloManagement
      • SalesforceManagement
      • SalesforceCRM

    Location

    You can't beat the location! Our building is connected to Oglivie Station and is across the street from the Madison St. exit of Union Station.

    An Insider's view of Fusion Risk Management

    How would you describe the company’s work-life balance?

    Fusion puts its employees and their wellness at the forefront by providing several ways to help maintain a great work-life balance. My personal favorites have to be the flexible work schedule and Summer Fridays. With initiatives like Fusion Cares, I also have the option to spend up to 12 hours of work time giving back to the the community.

    Riddhi

    Sr. Solution Architect

    What does your typical day look like?

    My days involve collaborating with multiple teams on a variety of activities. One minute I will be designing features with our engineers, the next I might be developing our product roadmap with product management or advising our customers and implementation teams on using our platform. Every day brings new challenges and rewarding opportunities.

    Alex

    Technical Architect

    How does the company support your career growth?

    Fusion provided me with multiple opportunities to learn and cultivate new skills and continues to support my growth at a professional and personal level. Fusion offers a fun, dynamic environment, that has allowed me to explore challenging assignments to expand my skill set and play a pivotal role for the rapid growth of the company.

    Ramya

    Director of Technology Evangelism

    How do you empower your team to be more creative?

    Collaboration and team brainstorming sessions are key when it comes to empowering creativity. Open and transparent lines of communication with your teams provides them with the flexibility to share ideas and gather feedback on their projects. Lastly, always celebrate the wins, even if they are small.

    Shannon

    Vice President, Marketing

    How do you collaborate with other teams in the company?

    I am fortunate to have an amazing team that I can completely depend on. This allows me to collaborate with other teams much more than I would be able to otherwise. I am amazed at how much change I can affect here at Fusion.

    Mike

    Senior Vice President, Strategic Engagement

    What are Fusion Risk Management Perks + Benefits

    Culture
    Volunteer in local community
    Friends outside of work
    Eat lunch together
    Intracompany committees
    Fusion's social committee, which plans employee events, and Fusion Cares, which organizes community-focused give-back events, are just two ways employees can contribute to building Fusion's culture.
    Open door policy
    Open office floor plan
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Disability Insurance
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Life Insurance
    Wellness Programs
    Retirement & Stock Options Benefits
    401(K)
    401(K) Matching
    Child Care & Parental Leave Benefits
    Child Care Benefits
    Generous Parental Leave
    Flexible Work Schedule
    Family Medical Leave
    Vacation & Time Off Benefits
    Generous PTO
    Paid Volunteer Time
    Paid Holidays
    Paid Sick Days
    Perks & Discounts
    Casual Dress
    Commuter Benefits
    Stocked Kitchen
    Fitness Subsidies
    Professional Development Benefits
    Job Training & Conferences
    Cross functional training encouraged
    We allow our employees to participate in tours of duty within other parts of the organization to build their skills
    Promote from within
    Paid industry certifications