Product Optimization Specialist
Home Chef is building new ways to navigate the booming meal kit delivery industry. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.
ABOUT YOU
This role is responsible for the optimization of the consumer experience across our ecommerce site to increase conversion rates. We’re looking to add a Optimization Specialist to work inside our Customer Experience team to help identify opportunities and execute experiments. We're looking for someone with a multidisciplinary skill set to own our experimentation process and life-cycle. You’re creative, collaborative, incredibly resourceful and laser focused on delivering value to our customers. You’re curious and data driven, eager to use customer insights and data to inform your next move. You are focused on the latest UX trends and understand the trends moving web and mobile commerce.
WHAT YOU'LL DO
- You will be a truth-seeking missile, scrappily hunting down data and research that might lead to solid ideas while entrepreneurially seeking out new opportunities for Home Chef.
- Lead the hypothesis generation process (gathering, assessment and prioritization) with input from marketing and product teams while clearly validating opportunities/recommend actions that can have positive improvements on Home Chef web and mobile assets
- Ideate hypothetical variations for high impact digital experiences informed by research, behavioral analytics, prior tests, and gut instinct
- Leverage supporting analytics and usability tools (Inspectlet, etc.)
- Manage multiple optimization projects at a time in a fast-paced, intense, data-driven and results-oriented environment
- Contribute to shaping optimization program best practices and driving continuous improvements to establish a best-in-class program
- Manage a balanced testing roadmap that covers a diverse swath of goals (acquisition, retention, etc.), devices, and level of effort in order to run the program on all cylinders, continually
- Build and launch experiment variations using web-based experimentation tools and CSS/HTML to update landing pages, measure their impact on performance against the current experience in real time
- Build compelling, fact-based recaps, using data analysis from analytics team, that strongly communicate the business ‘story’ behind the data and further a culture of data-driven decision making
- Partner with the development team to roll out the winning tests into production
- Manage archival knowledge base, including posting all test results and communicate actionable recommendations to stakeholders
- Stay apprised of best practices in testing and optimization as well as competitive landscape; utilize in your work and disseminating them across the organization
WHO YOU ARE
- 2 years of ecommerce product management experience or experimentation / CRO experience
- Experience with HTML/CSS and JavaScript
- Experience working with testing tools such as Optimizely, Google Optimize, VWO, Maxymiser, or Split S
- Strong understanding of website standards, usability, site design, and ecommerce on web and mobile
- A data-driven mindset
- Excellent communication, presentation, and storytelling skills
- Self-starter that loves to create work rather than just wait for it to be assigned
- Bonus If You Have It Experience working in ecommerce, consumer startups or food/grocery space