Position Description:

FTD is looking for a passionate, energetic, data-driven, innovative, experienced and technically savvy digital analytics implementation engineer to develop, create, and manage internal tag management systems such as Adobe Dynamic Tag Manager (Launch) and Tealium iQ .

Purpose of Position:

The position will assist IT, Analytics and Marketing departments with tag management and implementation work through Adobe DTM and/or Tealium iQ. In addition, play a role with testing implementation solutions to implement testing code framework. The position will also be involved in the process of 3rd party pixels and integrations.

Primary Duties & Responsibilities:

• Implement web analytics solutions on Tealium and DTM platforms including testing and reporting. Serve as the "Tagging Implementation Expert" by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications
• Work with the peers of analytics engineers to create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.
• Develop and implement coding practices for site tagging and follow industry standards
• Develop custom solutions using JavaScript with within the Tag Management System for tracking user behavior and send the data from Tealium and Adobe to the appropriate analytics or reporting system.
• Collaborate with multiple development teams to engineer and manage a digital data layer across various digital properties (websites and mobile)
• Create best practices framework
• Test and validate the implementation of Adobe Analytics
• Educate testing teams on the tools and methods to validate digital analytics tagging effectively
• Manage DTM and Adobe Analytics configurations including variables, classifications, and processing rules
• Assist the Digital Marketing team with managing on-site remarketing tags utilizing Tealium and DTM
• Leveraging analytics API's and building automation tools for analytics reporting
• Conduct user training sessions on /Tealium's and DTM implementation to cross functional teams
• Ability to write SQL queries

Knowledge, Skills and Abilities:

• 5+ years business experience with 3+ years digital analytics implementation experience

• 5+ years of working with the DTM, GTM, Tealium or similar platform
• 5+ years of experience with HTML, JavaScript, jQuery (ability to read, write, troubleshoot code)
• Experience creating and maintaining operational data quality monitoring processes
• Experience working with tag management platforms and data layers
• Exposure to web diagnostic tools like Fiddler2, Charles Proxy, or Firebug a plus
• Web analytics certification a plus
• Tag management certification a plus
• Data Management Platform (DMP) experience a plus