Retail Marketing Insights Analyst
About the Team:
The Marketing function will reinvigorate the Illinois Lottery brand through innovative insight-led programs such as enhanced games, effective social messaging and original advertising campaigns.
Position Overview:
To provide comprehensive analysis and reporting of the retail channel to support the insight, operations, sales and marketing functions.
Responsibilities:
- To develop and implement a suite of self service reports for the Sales and Marketing teams, ensuring they are able to make decisions founded on robust retail insight.
- To work with the BI team to continually optimize this reporting suite, driving an efficient self-serve culture.
- Continuously seek and develop new analysis, dashboard and data visualization techniques and capabilities to drive retail insight.
- Deliver holistic Retail Channel Insight underpinned by consumer and macro consumer, shopper, customer, market, competitor & international trends to drive the category & brand strategy in Channel.
- Design and analyze retail based trials using an A/B, test/control approach, providing clear business direction on the impact of retail/channel marketing initiatives.
- Analyze and interpret retail sales and customer data in an efficient way to drive insight and knowledge across brands, categories and customers In depth knowledge of the retail environment, its customers and channels and experience of retail segmentation for tactical and strategic planning across the channel.
- Take Information from multiple sources (sales, consumer, customer and macro trends) to formulate insight and provide recommendations and options.