SENIOR ACCOUNT MANAGER
Senior Account Manager
Job Summary
The Senior Account Manager provides our clients with exceptional service by developing and executing personalized messaging and creative strategies to achieve client business objectives. The Senior Account Manager is also accountable for maintaining and optimizing client revenue in an ROI-focused environment, ultimately to help grow market share.
Essential Functions and Responsibilities
Campaign Strategy:
Apply understanding of client objectives, consumer behavior/motivations, marketing and branding principles, available data, and Conversant products to develop campaign/messaging strategy recommendations
Develop and manage client roadmaps against quarterly account forecasts
Execution, Process,& Project Management:
Partner with cross-functional teams on account and campaign set-up to achieve strategic goals
Demonstrate expertise in all Conversant Account Management tools and processes
Manage campaign launches across cross-functional teams to ensure strategic, effective, timely and efficient execution
Reporting & Analytics:
Monitor and manage program performance/KPIs to identify account risks and develop mitigation strategies
Create and present campaign performance reports to clients
Interpret and apply analytical insights to optimize program(s)
Client Growth:
Identify opportunities for client program expansion
Partner with Client Development Director to present new opportunities to clients
Operational Efficiency:
Seek standardization and automation wherever possible
Drive operational efficiency and scalability
Drive adoption of products, tools, processes and best practices throughout team
Team Building & Leadership:
Work effectively across large cross-functional teams
Foster a collaborative environment to encourage a respectful exchange of ideas between cross-teams
Requirements
Bachelor's Degree from four-year college or university
6+ in Account Management or Project Management (digital marketing or interactive agency experience is a plus)
Excellent client service acumen, presentation and writing skills
Creative, self-starter, who thrives in a dynamic, fast-paced work environment
Ability to manage and prioritize multiple tasks and projects
Track record of working across an organization to get things done
Ability to learn quickly and think strategically
Proficient in Excel, Word, PowerPoint