Senior Event Sales Account Manager

| Chicago

Overview

The Sr. Event Sales Account Manager, SMO will drive sponsorship sales to grow market share and incremental revenue for tronc.  Working in a team environment with event managers, sponsorship director, advertising managers, account executives, creative and production staff, this position will lead sponsorship strategy and development across all key categories and will serve as main client-facing liaison to clients.   Additional responsibilities include preparation of optimal pre and post- sales support for all Sponsorship programs.  This individual will work closely with Event Leadership, Production and Marketing team to compile information & support sales through customized proposal generation including ideation, collecting and formulating research information, and building compelling presentations outlining all promotional elements and opportunities available within each event.  

Responsibilities

  • Identifies opportunities for incremental revenue generation, presents creative solutions to customers and closes business to achieve sales goals
  • Penetrate new budgets and reach new decision makers with unique customer solutions through events and promotional resources
  • Lead identification and opportunity management
  • Identify sponsorship candidates and contacts for all business unit event opportunities 
  • Penetrate new event budgets and reach new decision makers with unique customer solutions though audience, activation, and integrated marketing.
  • Retain and renew existing sponsorships
  • Conduct extensive customer needs analysis and develop customer focused solutions
  • Creative proposal development
  • Facilitate fulfillment (delivery), tracking and billing of campaigns to ensure that deliverables meet client expectations
  • On-site sponsorship management within each event
  • Client outreach to identify appropriate contacts and facilitate communication
  • Serve as account executive for sponsor relationships. Develop and maintain strong relationships with all advertisers, sponsors, clients and agencies at all levels
  • Develop new sponsorship sales leads, expanding beyond existing clients and markets.
  • Outreach plan and ongoing pressure against central event sales goals
  • Conceptualize and manage and implement strategies for sponsorship sales
  • Collect and explain insights and best business practices for key categories to team members, sales managers and sales representatives leading to more persuasive positioning of our events
  • Present ROI and promotional recaps to sales staff and clients at end of each sold program
  • Research new and existing clients for sponsorship prospects. Anticipate client needs. Prepare research to inform and educate prospects on strategic insights which can be applied to the sponsorship opportunity
  • Responsible for creating cohesive branded deck templates, evaluating and valuing sponsorship levels and pricing.

Qualifications

  • Bachelor's Degree or equivalent event experience
  • 5+ years experience of success in Sponsorships & Event sales
  • Solid understanding of Events and Advertising industry essential
  • Excellent analytical, written and oral communication & presentation skills
  • Must be effective at multi-tasking and have exceptional time-management skills
  • Must be comfortable interacting with large clients in person and over the phone
  • Must have a positive attitude and be driven to optimize results for clients
  • Successful relationship-building skills
  • Self-starter, possess high energy, creative and analytical skills
  • Strong persuasion and negotiation skills
  • Must be able to work non-traditional hours to facilitate on-site activation of sponsorships
  • Goal-oriented with ability to maintain a deep and broad understanding of the market (e.g. customers, sponsors and key trends)
  • Travel occasionally required up to 25%
  • Requires a valid driver’s license
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Technology we use

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Location

160 N. Stetson Ave , Chicago, IL 60601

What are Tribune Publishing Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Commuter Benefits
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