Atlassian provides tools to help every team unleash their full potential

Senior Demand Generation Strategist

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Employer Provided Salary: 125,100-200,900 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $150,700 - $200,900
Zone B: $135,600 - $180,800
Zone C: $125,100 - $166,700
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Atlassian is looking for a demand generation professional to join our team as a Senior Demand Generation Strategist to help drive end-to-end campaigns and increase demand for our Core products and Platform solutions. Your role will be to build and execute the B2B demand generation strategy, working alongside sales, product marketing, and other internal teams. If you get excited about building and launching new businesses by partnering with teams across Atlassian, you'll love it here.
We are looking for a senior marketer who thinks outside of the box and creates delightful customer experiences and campaigns to reach our target audiences. You thrive in funnel analytics and understand how to create pipeline via marketing programs and channels. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian.
What you'll do:

  • Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.
  • Own awareness, adoption, and retention campaigns and closely partner with fellow demand generation experts and product marketers to ensure proper messaging and execution across multiple channels (paid, organic, owned, web).
  • Support the Product Marketing team with new features and product launches and translate business goals into demand-generation strategies and execution plans.
  • Understand Atlassian's products and customer journeys and how to market and engage our key targets and personas successfully.
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.
  • Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals.
  • Partner with Analytics and Performance marketing teams to develop a measurement framework.
  • Leverage marketing automation tools and related technology integrations to increase demand.

On your first day, we'll expect you have:

  • 7+ years of experience in B2B and/or B2C demand generation.
  • Extensive experience implementing enterprise programs and processes.
  • Understanding and experience working with high-touch sales and low-touch self-serve motions.
  • Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel.
  • A passion for metrics. You live for the data and use it to guide your programs and spend.
  • Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo a big plus).
  • Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
  • The desire to roll up your sleeves and do the dirty work to get the job done.

Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
To learn more about our culture and hiring process, visit .

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What are Atlassian Perks + Benefits

Atlassian Benefits Overview

Our offices are open, highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, five paid volunteer days a year for your favorite cause, plenty of food and drinks, ergonomic workstations, employer-paid insurance coverage for you and your family, pension and more.

We're a global company and each of our office locations also has its own unique perks and benefits. Some of our benefits vary slightly by location.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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