Senior Manager, Data & Analytics
The Senior Manager of Data & Analytics at Envisionit will play a strategic role, bridging the gap
between complex data analytics and effective marketing strategies for top fintech, CPG and destination
brands. Reporting to the Head of Data & Analytics, this business-minded team player will be responsible
for leading the end-to-end design & delivery of program data, measurement and testing strategies, and
oversee the technology & dashboard needs required for program enablement. This role will work with
internal creative, account, strategy and media team stakeholders and external clients to share data-driven
insights that propel marketing initiatives, fuel business growth and make marketing investment
decisioning easy.
Right-fit candidates will be effective communicators, solutions-driven and able to transform insights into
actions that tell a story and improve business outcomes. Business & marketing technology acumen, data
analysis and interpersonal skills are all needed to thrive in this executive-facing position.
Key Responsibilities
Foster relationships with senior stakeholders, inform business strategies, and provide regular
performance metric reports of marketing campaigns
Champion innovation by staying ahead of industry trends and integrating new methodologies,
tools, and approaches to deliver business results
Design and implement advanced analysis and testing methods, such as geo lift, A/B split, MVT
testing, and other incremental experimentation to optimize marketing strategy execution
Analyze and interpret data across multiple marketing channels to provide critical insights for
decision-making
Utilizes customer segmentation, marketing optimization, propensity modeling, churn analysis,
customer lifetime value analysis and customer journey analytics to refine and sharpen our
marketing campaigns
Craft visual narratives to share insights and tell stories backed by data, statistics and making
them accessible for different audiences
Leads campaign reporting and post-campaign analysis, ensuring clients receive clear and
actionable recommendations
Develops and implements conceptual data frameworks to enable measurement strategies across
project lifecycles
Qualifications
A four-year degree with expertise in Data Science, Statistics, Mathematics, Economics or other
related fields
5 - 10 years in a data science/analytics role within marketing technology or advertising
companies
Expertise in technologies such as Google Analytics and Tag Manager, DSPs, ESPs, Social Media
platforms, Google and Bing Ads, Salesforce, Hubspot, call analytics and other MarTech platforms
& tooling
Demonstrated proficiency with data visualization, predictive modeling, customer segmentation,
marketing automation, and web analytics
Experience with modern statistical learning methods, including regression techniques, and
classification models
Ability to thrive in a fast-paced environment and effectively manage multiple projects while
meeting deadlines
A highly collaborative, proactive, resourceful and lean-in mindset
Due to the high volume of applicants, we are not currently accepting phone calls about employment
opportunities. In addition, we cannot pay for relocation expenses or act as an immigration sponsor at this
time. Please peruse our website and socials to learn more about us: http://www.envisionitagency.com
Envisionit is an equal opportunity employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity,
national origin, veteran status, or genetic information. We are committed to providing access, equal
opportunity, and reasonable accommodation for individuals with disabilities in employment, its services,
programs, and activities. To request reasonable accommodation to participate in the job application or
interview process, contact HR Manager, Ali Aguilar at [email protected] or 312-262-6602.
Envisionit. Enjoy your agency™