SEO Lead

| Chicago | Hybrid
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Who we are: Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top places to work in 2023, we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.

The Opportunity:    

As a Senior Manager, SEO, you will develop & lead Vivid Seats’ SEO roadmap - identifying and prioritizing opportunities for Vivid Seats to build an organic search presence that highlights the content and functionality that helps our audiences discover (and buy!) the live events they love. This role is part live event fanatic, part expert content creator, and SEO strategist extraordinaire - with a healthy dash of technical prowess thrown in. SEO is one of our strongest channels, so any success you create will drive the business forward extensively.  

You’ll be responsible for ongoing site audits, creating and implementing recommendations around both on-site and on-page SEO opportunities, and work with product/engineering to prioritize larger needle-moving SEO initiatives. You’ll also identify both evergreen and more timely keyword opportunities (a must in our fast-moving business!). 

How your role contributes to the success of Vivid Seats:  

  • Drive success by finding content and technical opportunities to enhance our SEO strategy.  
  • Partner with the teams on implementation and reporting strategies.  
  • Serve as the “key point of contact” for SEO within the organization—evangelizing the benefits of SEO best practices to product, engineering, and fellow marketing team members. 
  • Lead a small, but mighty content team to capitalize on them—developing content & link distribution plans to ensure the discovery of Vivid Seats’ inventory. 
  • Monitor & track reporting on your efforts & use data to inform future strategies

How your role expectations will progress as a Job Title in the first 30, 90, and 180 days:  
30 days in 

  • Get steeped in business fundamentals—understand how our marketplace works, what various teams are responsible for and potential impacts to SEO. 
  • Establish good working relationships with cross-functional teams (product, engineering, etc.) 
  • Evaluate your team & understand areas of strength to build on, as well as opportunities to address. 
  • Review regular reports, and dive-in to SEO tools to get a baseline understanding of the current program. 

90 days in 

  • Own the SEO program in totality & present roadmap for improvement.  
  • Setup proper tracking framework to understand impact of SEO and evaluate future change. 
  • Conduct competitive analyses and understand opportunities for Vivid Seats to grow organic visibility. 
  • Conduct review of existing vendors and partners.

180 days in 

  • Implement meaningful changes that positively impact traffic and conversions. 
  • Establish content best practices, prioritizing key pages.  
  • Leverage existing data dashboards and build new ones to diagnose problems and opportunities, as well as to communicate impact to outside stakeholders. 
  • Establish infrastructure for SEO testing.

What You’ll Bring:  

  • 7+ years' of proven success in scaling enterprise SEO (preference for candidates with client-side roles, vs strictly agency.) 
  • 2+ years’ experience leading SEO teams  
  • Deep experience in every facet of SEO: on-site (content), off-site (backlinking), and technical—with a holistic understanding of all SERP-impacting factors. 
  • Adept at keyword research, on-page optimization and content development. 
  • Skilled storyteller who has used ‘digital PR’ to build & scale a healthy & effective backlink program (deep sports knowledge is required to continue to build on our industry leading Fan Forecast™ data product.) 
  • General understanding of HTML, CSS and JavaScript development and constraints + technical SEO experience (internal linking optimization, log analysis, schema markup, and indexation health.) 
  • Expert-level proficiency with SEO tools such as Google Search Console, Botify, SEMRush, Ahrefs, Moz, Screaming Frog, etc. 
  • Familiarity with Google Analytics 
  • Ability to leverage advanced workflows for identifying opportunities at scale is a plus (such as SQL, JavaScript, Python, and advanced Excel functions) 
  • Empathy and a “searcher-first perspective” on organic search (understanding of search intent, personas, and common user journeys) 
  • Demonstrated track record taking ownership, thinking strategically, and delivering organic growth in a fast-paced, dynamic environment. 
  • History of collaboration and a willingness to roll up one's sleeves to get the job done, when needed. 
  • Outstanding communication & presentation skills—able to confidently and persuasively sell work and ideas. 

Vivid Seats provides competitive compensation; bonus incentives and equity for all employees; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks. 

Location: Chicago, IL  

We believe in a hybrid working model which provides employees the flexibility to take advantage of in-person and remote collaboration. Check out our brand new HQ office, bursting with the energy of live events fandom and the vibrancy of Chicago’s rising tech scene. 

Our Commitment: 
We are an equal opportunity employer that values the critical importance of a diverse workforce and sense of belonging. Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • DockerFrameworks
    • JSFFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • OAuthFrameworks
    • React NativeFrameworks
    • SpringFrameworks
    • TerraformFrameworks
    • Vue.jsFrameworks
    • AWS RedshiftDatabases
    • ElasticsearchDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • New RelicServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • BrazeCRM
    • BrazeEmail
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management


Located in the landmark Marshall Fields building, Vivid Seats brand new HQ incorporates modern design, collaborative spaces, and the excitement of live events to create an innovative workplace. We are centrally located near public transportation hubs, shops, restaurants and entertainment venues.

An Insider's view of Vivid Seats

How does your team reward individual success?

We are encouraged to take ownership of our work and continue supporting technologies we work on, well into production and beyond. Having coworkers who care so genuinely about not only my individual success, but also the company's success, makes working for Vivid Seats extremely rewarding.

Lana M.

Quality Engineering Manager

What are Vivid Seats Perks + Benefits

Vivid Seats Benefits Overview

We make it easier for you to give it your all. While you are transforming the live event industry, we will take care of you and people who matter to you.
We've got you cover with a variety of Health, Dental and Vision packages to help fit your needs; 100% Employer Paid Life Insurance, AD&D and EAP; STD and LTD.
One of the most competitive 401 (k) programs on the market.
Continuing education opportunities and rewarding performance incentives
PTO, Maternity and Paternity policies that afford you the flexibility to take planned time off as needed.
In-office happy hours, holiday and summer events, company-sponsored sports leagues, catered lunches.
Stocked kitchen with healthy snacks!

Volunteer in local community
Committed to partner with organizations and causes that are important to our employees and our communities.
Partners with nonprofits
Corporate Social Responsibility is important to us - we have a team dedicated to leading these efforts both in a local and national scope.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Employees trained on best practices supporting data-driven decisions - starting with recruiting and hiring.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
All employees are offered equity as part of our total rewards package.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We offer credits and discounts on tickets to attend your favorite events along with great health insurance plans with healthy employer subsidies (like monthly care packages for our remote employees!) and pre-tax commuter benefits. All employees are encouraged to use no questions asks mental health days and a floating holiday. When in the office we host catered lunches and regular happy hours to recognize birthdays and celebrate successes. Our corporate office provides a fully paid in-building gym membership for morning yoga or lunchtime run. Employees are also able to work a hybrid schedule, providing the balance life requires, when we need it.

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