The Opportunity:    

How your role contributes to the success of Vivid Seats:  

• Drive success by finding content and technical opportunities to enhance our SEO strategy.  
• Partner with the teams on implementation and reporting strategies.  
• Serve as the “key point of contact” for SEO within the organization—evangelizing the benefits of SEO best practices to product, engineering, and fellow marketing team members. 
• Lead a small, but mighty content team to capitalize on them—developing content & link distribution plans to ensure the discovery of Vivid Seats’ inventory. 
• Monitor & track reporting on your efforts & use data to inform future strategies. 

How your role expectations will progress as a Job Title in the first 30, 90, and 180 days:  
 
30 days in 

• Get steeped in business fundamentals—understand how our marketplace works, what various teams are responsible for and potential impacts to SEO. 
• Establish good working relationships with cross-functional teams (product, engineering, etc.) 
• Evaluate your team & understand areas of strength to build on, as well as opportunities to address. 
• Review regular reports, and dive-in to SEO tools to get a baseline understanding of the current program. 

90 days in 

• Own the SEO program in totality & present roadmap for improvement.  
• Setup proper tracking framework to understand impact of SEO and evaluate future change. 
• Conduct competitive analyses and understand opportunities for Vivid Seats to grow organic visibility. 
• Conduct review of existing vendors and partners.

180 days in 

• Implement meaningful changes that positively impact traffic and conversions. 
• Establish content best practices, prioritizing key pages.  
• Leverage existing data dashboards and build new ones to diagnose problems and opportunities, as well as to communicate impact to outside stakeholders. 
• Establish infrastructure for SEO testing.

What You’ll Bring:  

• 7+ years' of proven success in scaling enterprise SEO (preference for candidates with client-side roles, vs strictly agency.) 
• 2+ years’ experience leading SEO teams  
• Deep experience in every facet of SEO: on-site (content), off-site (backlinking), and technical—with a holistic understanding of all SERP-impacting factors. 
• Adept at keyword research, on-page optimization and content development. 
• Skilled storyteller who has used ‘digital PR’ to build & scale a healthy & effective backlink program (deep sports knowledge is required to continue to build on our industry leading Fan Forecast™ data product.) 
• General understanding of HTML, CSS and JavaScript development and constraints + technical SEO experience (internal linking optimization, log analysis, schema markup, and indexation health.) 
• Expert-level proficiency with SEO tools such as Google Search Console, Botify, SEMRush, Ahrefs, Moz, Screaming Frog, etc. 
• Familiarity with Google Analytics 
• Ability to leverage advanced workflows for identifying opportunities at scale is a plus (such as SQL, JavaScript, Python, and advanced Excel functions) 
• Empathy and a “searcher-first perspective” on organic search (understanding of search intent, personas, and common user journeys) 
• Demonstrated track record taking ownership, thinking strategically, and delivering organic growth in a fast-paced, dynamic environment. 
• History of collaboration and a willingness to roll up one's sleeves to get the job done, when needed. 
• Outstanding communication & presentation skills—able to confidently and persuasively sell work and ideas. 

Vivid Seats provides competitive compensation; bonus incentives and equity for all employees; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks. 

Location: Chicago, IL  

We believe in a hybrid working model which provides employees the flexibility to take advantage of in-person and remote collaboration. Check out our brand new HQ office, bursting with the energy of live events fandom and the vibrancy of Chicago’s rising tech scene.