SEO Specialist

| Chicago, IL, USA | Hybrid
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The Role 

As the SEO Specialist, you will help build, oversee and execute SEO-related activities for GTI’s Ecommerce organization. You are an advocate for SEO best practices and opportunities. You are responsible for planning and executing the day-to-day SEO programs that we have in place and will help the SEO team create new programs to increase organic traffic to the RISE website and other retail brand websites, grow all Google My Business listings, execute on outreach and backlink solicitation, and work alongside our web merchandising team by contributing to the content strategy for the website with an SEO mindset. The overall goal of this position is to help build the SEO programs for the Rise website and execute tactics to support the SEO strategy to help drive more organic traffic and revenue.  

This role will reside on the Ecom team as part of the Revenue Organization, and report to the SEO Manager. You will be collaborating with internal brand marketing teams, internal data analysts, content strategy partners, digital partners/web developers, and creative teams to help identify and capitalize on opportunities.

Responsibilities 

  • Tactical execution of GTI’s overarching SEO strategy, in accordance with our Ecommerce vision 
  • Help identify SEO opportunities across paid, owned, and earned channels 
  • Proactively provide regular updates on SEO project statuses 
  • Stay up-to-date on all SEO industry news and trends and proactively research new SEO opportunities based on the ever-changing SEO landscape. 
  • Collaboratively work with other internal teams (web merchandising, paid media) to help implement channel specific SEO strategy through tactical updates 
  • Utilize SEO programs to help identify various opportunities across content and technical SEO 
    • Topic research using existing client data and 3rd Party data (Search Console, AdWords Query Reports, SEMRush, Moz, Google Keyword Planner, STAT, Answer the Public, Google Trends, etc) 
  • Update weekly reporting status for the SEO team to share with the larger Ecommerce team 
  • Regularly check SEO reporting tools and provide feedback and recommendations when applicable 
  • Support the SEO Manager in researching and creating backlinking opportunities 
  • Help execute day to day tasks of SEO campaigns including keyword research and mapping, and on-page optimization recommendations 
  • Support new website launches 
    • User Acceptance Testing (UAT) 
    • Content + SEO settings migration 

Qualifications  

  • 3+ years of experience as an SEO practitioner with a track record of success 
  • Knowledge of the cannabis space is a plus 
  • Corporate background working for or with large business entities with a nation-wide presence, both agencies and in-house within a brand 
  • Experience in retail environments; the ability to understand overarching retail brand tenets alongside the importance hyper-local strategies 
  • Experience with website migrations to new domains or site rebuilds/redirects 
  • Must be willing to play a supportive role in the optimization of similar verticals, such as social media optimization (SMO), conversion rate optimization (CRO), reporting and analytics 
  • Must be able to work and be trusted in an unsupervised manner; comfortable in high paced environment; self-starter who is able to initiate what needs to be done before being asked 
  • Bachelor’s degree preferred but not required 
  • Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb 
  • Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws. 

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must be a minimum of 21 years of age 


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • Google DocsManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • Monday.comManagement
    • WordpressCMS
    • HubSpotCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • MailChimpEmail
    • SendGridEmail

Location

Green Thumb is located in River North, a short walk from the Chicago Brown Line, near the Ohio expressway entrance, and close to many major bus routes. Or Green Thumb may be a living room or home office! HQ remains open, giving our teammates options to choose what suits each individual & team best.

An Insider's view of Green Thumb

What projects are you most excited about?

I enjoy supporting initiatives that help people impacted by the War on Drugs, like our Good Green movement. I'm excited about what we’re doing to support expungement, cancer, employment, & education organizations nationwide. Giving back is core to Green Thumb’s DNA, and it’s truly a company value that runs through all of us.

Jai

Director, Social Impact

How has your career grown since starting at the company?

Since my first day at Green Thumb, the leadership team quickly empowered me to help drive the business. My scope has rapidly increased, & I now manage a large team that significantly influences the company’s strategy & operations. I’ve been able to sharpen my leadership skills while learning about the cannabis category, learning lessons every day!

Rich

Head of Merchandising

What is your vision for the company?

We believe in the positivity of cannabis and the viability of this industry in the U.S. Our mission is to promote well-being through the power of cannabis while giving back to the communities we serve. Americans are choosing cannabis and it’s an exciting dynamic to be part of a leading company in a brand-new industry, forging new ground.

Ben

Founder and CEO

What kinds of technical challenges do you and your team face?

We operate across multiple states nationwide, so the biggest technical challenge can be the lack of clarity on what can and cannot be done. Each state requires different technological, both hardware and software, needs. This requires complete flexibility and communication between all parties involved.

Jalen

IT Analyst

What are Green Thumb Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
GTI offers pre-tax commuter benefits for all employees to be used on transit and ride sharing apps!
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
GTI has a 420 Happy Hour which occurs on a monthly basis hosted by rotating team members who create a theme-based event.
Professional Development Benefits
Lunch and learns
Promote from within

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