Atlassian provides tools to help every team unleash their full potential

Sr. Demand Generation Content Manager

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Employer Provided Salary: $125,100-$200,900 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $150,700 - $200,900
Zone B: $135,600 - $180,800
Zone C: $125,100 - $166,700
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Atlassian is looking for a passionate Sr. Demand Generation Content Manager to support our sales and campaign teams across the Atlassian portfolio of products. Our products help teams plan and track, build, and collaborate across IT Service Management, Agile & DevOps, and Work Management.
As the Sr. Demand Generation Content Manager, you will develop and execute full-funnel, multi-channel content and campaign assets focused on driving customer acquisition, activation, and expansion. In this role, you'll partner with teams across Customer Lifecycle Marketing, Product Marketing, Events, and Sales to craft and repurpose assets, and experiment with different channels and formats to fuel campaigns and programs throughout the audience journey.
This person must be adept at working across multiple marketing crafts and audiences, with a knack for connecting the dots across an integrated content and campaign strategy.
What you'll do:

  • Partner with Product Marketing to map content and narratives to fuel campaigns
  • Partner with Customer Lifecycle Marketing to advise on new channels, map assets to channels, and advise on best practices for assets in each channel
  • Partner with SEO to ensure SEO strategy is aligned across PMM and CLM
  • Partner with Events Marketing on content strategy and execution for owned events and field events
  • Contribute to asset creation and repurposing across written and digital formats
  • Where relevant, contribute to sales enablement (social selling, sales outreach sequences, account-based marketing programs)
  • Manage processes and tools for asset creation, shelf life extension, and sunsetting as needed, create frameworks and workflows to help us scale content across the organization
  • Key point-of-contact for creative agencies, manage budget for asset creation, ensure deliverables meet internal standards
  • Report on performance and make data-driven recommendations about content priorities, investments, and experiments

On your first day, we'll expect you have:

  • 7+ years of experience in content marketing and demand generation
  • Strategy and execution experience in content marketing, including social media, writing/editing, long-form and short-form content
  • Strategy and execution experience in demand generation, including content for lead magnets, campaign funnels and lead scoring, personalized nurture journeys, and sales enablement
  • Experience in SaaS or other technical industries, ability to pick up complex topics
  • Bonus: experience incorporating AI into workflows

Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
To learn more about our culture and hiring process, visit .

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What are Atlassian Perks + Benefits

Atlassian Benefits Overview

Our offices are open, highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, five paid volunteer days a year for your favorite cause, plenty of food and drinks, ergonomic workstations, employer-paid insurance coverage for you and your family, pension and more.

We're a global company and each of our office locations also has its own unique perks and benefits. Some of our benefits vary slightly by location.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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