Sr. Demand Generation Manager (REMOTE)

| Remote
Employer Provided Salary: 150,000-164,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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We are Route

Buying stuff online can get messy once you hit that “order” button. Managing dozens carrier tracking links, dealing with lost or damaged packages, and resolving issues with customer support can feel like a wild goose chase. That’s why we created the Route  — to make the post-purchase experience for consumers like you, and the brands you love, as seamless as possible. 

Route is on a mission to connect the world’s commerce. Through our network of millions of Route App users and thousands of merchants, we’re making it easier than ever for consumers to track, insure, and discover their favorite products in one place — which connects the world’s best direct-to-consumer brands to happy, repeat customers.

Since Route launched in 2018, we’ve been on a journey to build innovative products that empower our customers, all while fostering a people-first, values-driven company culture. We’re looking for talented people across the ecommerce space to join us on the next steps of this adventure.

Don’t just take our word for it! Discover what life at Route has to offer.


The team

The Marketing team is responsible for helping acquire and convert prospects, bringing products to market, and sustaining success across the product lifecycle. Our team mission is to define, differentiate, and communicate the value of our products across segments and personas, connecting the dots between client needs and Route solutions. This role reports to our head of marketing.


The opportunity

Route is looking for a customer-minded, metrics-driven Sr. Manager of Demand Generation to own the scaling of our demand generation engine, from top-of-funnel all the way through to revenue realization. The ideal candidate will have "grown up" in marketing as a demand generation person, especially in the areas of digital marketing and account-based marketing (ABM). You’ll be the go-to head of demand generation, starting as a team of one, and will partner with the rest of Marketing and Sales to flesh out our instrumentation and hit pipeline and revenue goals through compelling inbound initiatives.  

Candidates must have prior B2B demand generation experience, ideally across businesses of different sizes (e.g., SMB, mid-market, and enterprise) with an appreciation for how strategy and tactics for each segment vary. Prior ecommerce experience is preferred.


What you’ll do

Own channels to drive results

    • Build and execute multi-channel demand gen strategies to drive measurable growth across all traditional demand gen channels that you deem strategically relevant: paid search, paid social, retargeting, email, live events, webinars, content syndication, web, etc.
    • Own diversified channel strategy
    • Own experimentation and optimization

Develop strategies to generate and progress pipeline

    • Build account-based marketing (ABM) strategies to move larger deals through the pipeline.
    • Architect and develop nurture campaigns (via email, retargeting, and other relevant channels).
    • Create smart, impactful, and persona-relevant campaigns across the buyer journey.

Lead cross-functional teams to ensure success of Demand Gen initiatives

    • Partner with Sales to build a demand generation plan that engages and nurtures target accounts and supports pipeline and revenue objectives.
    • Implement processes with Sales leadership to ensure feedback loops exist to monitor and optimize lead/account quality.
    • Create an environment that fosters successful cross-department collaboration.
    • Stay up to speed on current demand generation innovations, and educate stakeholders as needed on those trends.

Be the business owner for ROI

    • Own budget - build business cases for incremental budget asks.
    • Own forecasting and present regularly to Marketing, Sales, and Finance stakeholders.
    • Define KPIs and dashboards to measure, optimize, and focus demand generation activities. Review and report on them regularly.
    • Establish funnel discipline through solid reporting and/or dashboards, pipeline reviews, and a solid grasp on marketing tech stacks and attribution models.

What we’re looking for

  • 6+ years of marketing and/or demand generation experience preferably in B2B SaaS
  • Performance oriented: Proven record of meeting or exceeding pipeline and revenue targets in a high-growth setting
  • Analytical (Data-driven): Partner with Marketing Ops to create and analyze performance, create campaign reports and dashboards, and provide actionable recommendations to achieve key metrics
  • Paid digital expertise: Experience optimizing spend across various paid channels (e.g., Google, LinkedIn)
  • Audience understanding: Strive to deeply understand the target audience and create programs that resonate
  • Inquisitive and proactive: Embody a test and learn mentality with A/B testing experience to optimize campaigns and landing pages, and a hunger to leverage the latest technology and tactics to drive growth
  • Excellent communicator and writer: Clearly convey complex ideas and data in written, presentation, and verbal formats to executives and team members (there will be ad and email copywriting expected for this position). High attention to detail
  • Technical proficiency: Experience with a SaaS marketing tech stack such as, Hubspot, Bizible, Salesforce, Amplitude, Google Analytics)
  • Stakeholder management: Strong project management skills including production schedules, budgets, stakeholder coordination, and agency/vendor oversight
  • Experience working in tech and ecommerce marketing, and working with sales, ops, enablement, design, and product marketing teams preferred but not required


Equal opportunity for all

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Total Rewards

We know our team works best when everyone feels happy, healthy, and supported. We offer to pay 100% of your health insurance premiums on a $0 deductible plan for you and your family, remote or hybrid work arrangements, unlimited PTO, 401k matching, formalized growth opportunities, learning & development, DEI programs & events, and so much more.

Pay Transparency 

Salary for this role: $150,000 - $164,000

The cash compensation above includes base salary, and is not reflective of potential commission for employees in eligible roles, or annual bonus targets under Route’s bonus plan for eligible roles. In addition to cash compensation, all Route employees are eligible to participate in Routes equity incentive plan to receive stock options per the terms of the agreement. Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their career level, skills, experience, specific geographic location qualifications and other job-related reasons.

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Location

Chicago, IL

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