Paid Search Manager

| Chicago, IL, USA | Hybrid
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At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 300,000 clients on their path to a brighter future.

While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.

 

Job Overview:

Beyond Finance is seeking a Paid Search Manager to join the marketing team.  As a Paid Search Manager, you will be responsible for developing and executing comprehensive paid search strategies and tactics to drive qualified traffic and achieve business objectives. This role requires a seasoned professional with a deep understanding of paid search channels, strong analytical skills, and the ability to lead and drive efforts to deliver outstanding results. The Senior Manager will collaborate with cross-functional teams, stay abreast of industry trends and the competitive landscape, and continuously optimize campaigns to maximize yield, efficiency, and business objectives.

Job Location: We're hiring candidates for this role to work out of our Chicago office. This role is hybrid position 2-3 days a week in office (may vary by team but will be weekly in-office expectation).

Key Responsibilities:

Strategy Development:

  • Design, develop, and implement effective paid search strategies and tactics aligned with business goals.
  • Conduct thorough keyword research, competitor analysis, and market trends to inform strategy.

Campaign Management:

  • Oversee the end-to-end management of paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels.
  • Develop and manage budgets, bid strategies, and campaign settings to optimize performance.

Leadership:

  • Lead through accountability, ownership of the work and the results, and drive successful, ambitious, and high quality execution with speed and discipline within your team, but also across the organization.

Analytics and Reporting:

  • Continuously work to evolve and utilize analytics and reporting solutions to monitor and analyze performance, providing actionable insights and driving decision making.
  • Generate regular reports for stakeholders, highlighting key performance metrics and areas for improvement.

Testing and Optimization:

  • Implement A/B testing and other optimization strategies to improve campaign performance.
  • Stay current on industry best practices and emerging trends to continually enhance strategies and tactics.

Collaboration:

  • Work closely within marketing and cross functional teams to drive initiatives with speed and quality in pursuit of ambitious objectives.
  • Proactively collaborate with key stakeholders proactively to ensure alignment and deliver consistent client experiences across the business.

Budget Management:

  • Manage and allocate budgets effectively, ensuring maximum ROI and adherence to OKRs.

Vendor and Technology Management:

  • Evaluate and manage vendors, business partners, technology, and solutions providers.
  • Stay informed about new tools and technologies that could enhance performance.

Qualifications:.

  • 3+ years of experience in paid search marketing building and scaling growth strategies for hyper growth brands.
  • Experience working with and managing significant budgets within highly competitive and dynamic categories is necessary.
  • Experience within direct-to-consumer, lead generation to support a sales driven business model is strongly desired. Experience within financial services is an additional plus.
  • A proven track record of uncovering value within paid search marketing programs is required.
  • In-depth knowledge of paid search platforms and sources (Google Ads, Bing Ads, etc.) and tools and/or solutions for (CRO) conversion rate optimization, analytics, competitive insight, and keyword research is required.
  • Deep understanding and appreciation of CRO testing methodologies, considerations, and requirements with the ability to prioritize and drive tests, learnings, and ongoing optimization.
  • Obsessive over funnels, data, creative/messaging, a/b testing, growth hacking, and optimization of marketing metrics.
  • Highly entrepreneurial, adaptive, and thrives in fast-paced, results driven environments.
  • Possesses a strong desire and ability to operate with speed and is not afraid to roll up their sleeves to do the work that drives results.
  • Strong analytical skills and proficiency in data-driven decision-making with a quick ability to generate insight and action steps.
  • Proactive mindset and attitude to seek out opportunities and solutions, take ownership, and execute with a strong sense of urgency.
  • Excellent organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
  • Superior communication and presentation skills.
  • Certifications in relevant platforms (e.g., Google Ads certification) are a plus.
  • Bachelor's degree in Marketing, Business, or related field preferred. Master's degree is a plus.

Why Join Us?

While you make a difference for others, we’ll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us. For eligible full-time employees, we offer:

  • Considerable employer contributions for health, dental, and vision programs
  • Generous PTO, paid holidays, and paid parental leave
  • 401(k) matching program
  • Merit advancement opportunities
  • Career development & training

And finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.

Beyond Finance does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job positions.  No fee will be paid to their parties who submit unsolicited candidates directly to Beyond Finance employees or the Beyond Finance HR team.  No placement fee will be paid to any third party unless such a request has been made by the Beyond HR team.

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Technology we use

  • Engineering
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Location

Our offices are located right in the heart of downtown Chicago, overlooking the river and its historic surrounding architecture. Accessible by CTA and Metra, our building hosts a fitness center, private lounge areas, and indoor bicycle parking, all free for employees.

An Insider's view of Beyond Finance

How would you describe the company’s work-life balance?

Everyone at Beyond is hard-working, smart, and gets the job done. Because of that, there's a lot of trust when it comes to taking the time off we need. Leadership offers a generous PTO plan to support wellness and growth outside of work, and everyone encourages each other's non-work hobbies and interests through Slack channels and coffee chats!

Abby

Senior Director of Analytics

What does your typical day look like?

I love working at Beyond Finance as I get to have flexibility in my schedule. I work with some of the most talented people in Chicago, which drives me to produce high quality of work and results. It's great to work with a team that listens to an idea and gives constructive feedback on it.

Shyam

Lead SDET

How does the company support your career growth?

I'm always encouraged to take on new and progressively more challenging projects. In my time at Beyond Finance, I have found that the leadership team is not only genuinely interested in my career goals, but that they actively seek to support them.

Andrea

Software Engineer

How do you empower your team to be more creative?

Everyone has total ownership over their work and ultimately has to decide the best way to accomplish their objectives. I encourage my team to use all the resources they have available to them - internally and externally - to reach the best end state.

Susan

SVP Marketing and Analytics

How does your team reward individual success?

One of the things that I really appreciate about Beyond is that as I've had the chance to succeed in different roles, the team continues to challenge me in different ways. I think that as a result, I've been rewarded with the opportunity to work on increasingly harder problems, while also being given more ownership over the direction of my work.

Andrew

Senior Manager, Strategy & Analytics

What are Beyond Finance Perks + Benefits

Beyond Finance Benefits Overview

Beyond Finance offers competitive compensation, paid medical insurance and a 401k match.

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Beyond provides employees with a flexible work schedule that includes flexible start and end times.
Remote work program
In an effort to keep our employees safe during the current health crisis, our Chicago team is currently working remotely.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Employees are eligible for medical, dental and vision on the first of the month after 30 days of employment.
Life insurance
Wellness programs
Mental health benefits
We are proud to provide a free, confidential employee assistance program (EAP) dedicated to supporting the emotional health and well-being of our employees and their families.
Financial & Retirement
401(K)
401(K) matching
Child Care & Parental Leave Benefits
Childcare benefits
Beyond employees are able to contribute to a Dependent Care FSA to cover eligible dependent care expenses.
Generous parental leave
We provide up to 3 weeks of paid parental leave to employees who give birth to a child, committed partners of someone who gave birth, and parents who adopt, foster or become parents through surrogacy.
Vacation & Time Off Benefits
Paid holidays
Flexible time off
Floating holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Beyond Finance keeps a stocked kitchen full of snacks, tea and coffee.
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within

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