SVP, Paid Media

| Chicago, IL, USA | Hybrid
Employer Provided Salary: $150,000-$250,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Description
ABOUT US:
Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients' toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of curiosity, fearlessness, teamwork and leadership, we turn our expertise toward creating new paths forward where our services and technology together unlock unprecedented growth.
We're an independent, national enterprise based in Chicago with hubs in Detroit, Austin and Denver. Fusion92 is committed to a diverse, equitable, inclusive workplace that drives a positive impact in our global community.
We are experts across every field and discipline in marketing.
Fusion92 is for those who are obsessed with curiosity and innovation. We unite data scientists, media buyers, copywriters, technologists, developers, consultants, coders, UX/UI specialists, designers, strategists, producers, operations pros and more to deliver real results and to give answers to the unanswerable.
We launch products, we have patented innovations, we create award-winning ideas - we transform businesses. We are dreamers and doers, and we are ready for you to join us.
Our difference is our people. That's where you come in.
If you're curious and looking for a integrated team where you can fearlessly collaborate and deliver best-in-class work, join us!
JOB SUMMARY:
We are seeking a dynamic and results-oriented SVP, Paid Media to lead our agency's paid media efforts across all channels. You will be responsible for developing and executing innovative digital strategies that drive brand awareness, engagement, and conversions. You will also manage and mentor a high-performing team of professionals across programmatic, linear, social, and SEM disciplines.
Bringing our core values - Curiosity, Fearlessness, Teamwork and Leadership - to life will be critical to the success of this individual.
Candidates MUST be in Illinois, Texas, Colorado, or Michigan
GENERAL RESPONSIBILITIES:

  • Develop and implement data-driven paid media strategies that align with overall marketing objectives and business goals.
  • Manage each client engagement with a solutions-oriented mindset, tailoring paid media strategies to unique needs and challenges, crafting custom media mixes, and leveraging innovative tactics to achieve their specific marketing objectives.
  • Work closely with the media strategy team in the planning, execution, and optimization of paid media campaigns across all channels, including programmatic, TV, social media, and search engine marketing.
  • Manage and mentor a team of paid media professionals, providing coaching, development opportunities, and performance feedback.
  • Stay ahead of industry trends and identify new opportunities to leverage emerging technologies and platforms.
  • Build and maintain strong relationships with key media partners and vendors.
  • Deeply analyze campaign performance data and translate insights into actionable recommendations.
  • Serve as the digital activation lead for the agency, collaborating with creative, account management, and other teams to ensure a seamless and integrated experience for clients.
  • Contribute to the agency's overall growth and profitability by exceeding client expectations and delivering exceptional results.
  • Participate in new business acquisition and pitches
  • Deep understanding of the ad tech space, including programmatic buying, data management platforms, and advanced targeting techniques, to identify and leverage the most effective solutions for each campaign.
  • Demonstrated ability to navigate the complex ad tech ecosystem, from SSPs and DSPs to ad exchanges and verification tools, to ensure campaign transparency and maximize efficiency.
  • Solid grasp of emerging ad tech trends, such as connected TV, cookieless targeting, and clean rooms, and the ability to apply them strategically to future-proof campaign performance.


Requirements
KNOWLEDGE/SKILLS/ATTRIBUTES REQUIRED:

  • 10+ years of experience in digital marketing, with a strong focus on paid media.
  • Proven track record of success in developing and executing high-performing paid media campaigns across multiple channels.
  • Deep understanding of the evolving TV landscape: Possesses comprehensive knowledge of linear, addressable, and OTT television, including their strengths, weaknesses, and audience dynamics, to inform strategic decision-making and media mix optimization.
  • Demonstrates a keen understanding of current trends, platform nuances, and evolving user behaviors across major social media platforms (e.g., Facebook, Instagram, TikTok, Twitter) to tailor campaigns for maximum engagement and reach.
  • Deep expertise in data analysis and measurement, with the ability to translate insights into actionable recommendations.
  • Excellent leadership and communication skills, with the ability to inspire and motivate a team.
  • Strong negotiation and relationship management skills.
  • Passion for staying ahead of the curve in the ever-evolving digital landscape.


The hiring range for this discipline within our industry is $120,000 to $175,000. Where an employee is paid within this range will depend on multiple factors including, but not limited to location, years of experience, education, internal pay structure, and other contributing factors.
Disclaimer: All qualified candidates will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.
We want to remind all job seekers to be aware of phishing scams when applying for roles online. Always verify email addresses align with the company domain before responding and be especially vigilant before sharing personal information.
Our communication will *always* originate from a fusion92.com address and career-related correspondence will specifically come from [email protected] or from a member of our talent team with an email ending in fusion92.com .
BE AWARE of emails coming from domains such as @ Fusion92recruit.com or others that are not specifically [email protected] . When in doubt, reach out to [email protected] to confirm if the communication in question is in fact from our team.

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Technology we use

  • Engineering
  • People Operations
    • C#Languages
    • C++Languages
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SassLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • CypressFrameworks
    • Next.jsFrameworks
    • Vue.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • GitHubServices
    • Microsoft AzureServices
    • Microsoft TeamsCollaboration
    • SmartsheetProject Management

Location

440 West Ontario, Chicago, IL 60654

An Insider's view of Fusion92

How would you describe the company’s work-life balance?

Fusion does a great job of making sure that people feel balanced in their work and personal lives. We know when to buckle down, but we also know that focusing on your life outside of work is just as important. There is a work hard, play hard mentality among team members that everyone respects!

Maddie

Media Director

What kinds of technical challenges do you and your team face?

As the ringleader of the client/agency relationship, it can be challenging to continuously evolve the work and the client partnership, but it's also the most fulfilling part of the role. We have great clients and value the partnerships we've built with them!

Barb

Group Account Director

How does the company support your career growth?

Outside of company-offered training and seminars like Future Series, F92 allows me to create my own development plan and focus on areas that interest me while supporting my career goals. I am able to challenge myself to learn outside of my discipline and have a fail-fast mentality that inspires me to be adventurous and fearless.

Allison

Project Management

How do you empower your team to be more creative?

Starting a new role amidst a global pandemic and completely remote is certainly something I’d never experienced before, but the Fusion team did an amazing job onboarding me (as well as every new hire facing the same circumstances) to ensure I knew everyone across every department and felt connected to my coworkers so I knew exactly who to reach out

Alexis

Group Creative Director

What are some things you learned at the company?

I felt pleasantly surprised by the level of autonomy I have around recommendations and decisions, especially when it comes to trying new things. I'm provided clear opportunities to experiment and take risks, empowering innovation and learning. "Failing fast" means we spend less time wrapped up in bad past choices, so we can continue to improve—inte

Allison

Director, Business Management and Analytics

What are Fusion92 Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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