Salesforce Marketing Cloud Competency Lead

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Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.


Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win. 


As the Salesforce Marketing Cloud Practice Lead, you will play a pivotal role in managing the Salesforce practice within the organization. You are primarily responsible for overseeing and leading the implementation of Salesforce Marketing Cloud solutions within the organization. Your role involves providing strategic direction, managing a team of professionals, and ensuring the successful delivery of innovative marketing automation solutions to clients. You will play a critical role in driving the growth and excellence of the Salesforce Marketing Cloud practice. You will be responsible for driving continued innovation, maintaining best practices and fostering a collaborative and dynamic work environment.


This position sits within our Technology Team but will regularly interface with a large, cross-functional team of developers, solution architects, Salesforce Specialists and marketing strategists to help bring digital customer experiences to life. This individual will also work closely with our Business Development Team to support pursuit efforts. As such, the ideal candidate will be dynamic and flexible with a strong affinity toward data and process.


This position necessitates knowledge of varying industry trends, Salesforce Marketing Cloud products to include MC Personalization and Data Cloud and associated best practices and marketing technologies, so the ideal candidate should possess a desire to continually learn, improve and apply subject matter expertise to individual client needs. You must currently hold a Salesforce Marketing Cloud certification to be considered for this role.

Role and Responsibilities

  • Develop and execute the strategic vision for the Salesforce marketing Cloud practice
  • Stay aware of the latest trends and updates in Salesforce Marketing Cloud and marketing automation
  • Establish and enforce best practices for Salesforce Marketing Cloud implementation and optimization
  • Lead, mentor and inspire a team of Salesforce Marketing Cloud specialists, including developers, consultants and administrators
  • Work closely with a diverse global delivery team, including project managers, developers, Salesforce SMEs, quality assurance professionals and other specialists
  • Communicate effectively with clients, internal stakeholders and team members across different time zones
  • Define global project delivery methods and process and implement proactive strategies
  • Provide guidance on project assignments, ensuring the team delivers high-quality solutions that meet client objectives
  • Foster a collaborative and innovative team culture
  • Collaborate closely with the sales and business development teams to understand client requirements and contribute to the pre-sales process
  • Act as a trusted advisor to clients, offering strategic insights and recommendations on Salesforce Marketing Cloud solutions
  • Ensure client satisfaction by delivering effective and results-driven marketing automation solutions and ongoing managed services
  • Oversee end-to-end delivery of Salesforce Marketing Cloud projects, ensuring they align with client goals and are delivered on time and within budget
  • Offer deep knowledge in SQL, AMP script data extensions, HTML, CSS and JavaScript
  • Collaborate with project managers to monitor project progress, identify risks and implement mitigation strategies
  • Ensure successful deployment, integration and adoption of Salesforce Marketing Cloud solutions
  • Implement and maintain quality assurance processes to ensure the delivery of high-quality and scalable Salesforce Marketing Cloud solutions
  • Conduct regular reviews of marketing automation campaigns and processes to optimize performance
  • Collaborate with cross-functional teams, including sales, customer support, campaign management, strategy and data analytics, to align Salesforce Marketing Cloud solutions with overall marketing and business objectives
  • Communicate effectively with both technical and non-technical stakeholders
  • Identify training needs within the Salesforce marketing Cloud practice and develop training programs to enhance team skills
  • Encourage and support team members in obtaining relevant Salesforce Marketing Cloud certifications and reminders to remain current

Preferred Qualifications

  • Bachelor's degree in Business, Communications, Technology, Marketing, Math or related field or equivalent experience
  • 7+ years of SFMC experience including implementation, optimization, campaign development and integration experience
  • Proven leadership experience in managing a Salesforce Marketing Cloud practice or team
  • Strong project management skills with experience in Agile methodologies
  • Salesforce Marketing Cloud certifications are a must
  • Additional Salesforce certifications are highly valued
  • Development experience in SQL, AMP script, HTML, CSS and JavaScript
  • Strong verbal and written communication skills
  • Demonstrated history of establishing and maintaining relationships with internal and external clients and Salesforce representatives
  • Ability to quickly adjust to shifting priorities
  • Work effectively both in a team setting and independently
  • Adaptable and solution-focused with strong troubleshooting skills
  • Willing to be on call for any QA support outside of business hours
  • Able to travel up to 30% of the time

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.


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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.


Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.


In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.


Bounteous is willing to sponsor eligible candidates for employment visas.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • CSSLanguages
    • JavaLanguages
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    • PHPLanguages
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    • RubyLanguages
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    • Ruby on RailsFrameworks
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    • FigmaDesign
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    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
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    • ShopifyCommerce
    • DrupalCMS
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    • SalesforceCRM
    • Salesforce CPQCRM
    • Salesforce PardotCRM
    • Adobe CampaignLead Gen
    • SlackCollaboration
    • ZoomCollaboration

Location

The Bounteous flagship collaboration center is located in the heart of Ravenswood. This neighborhood is a stone's throw away from Wrigley Field, microbreweries, and boutiques. Our strategically-located global collaboration centers support hybrid team members while building face-to-face connections.

An Insider's view of Bounteous

What are some social events your company does?

My favorite events include a Summer in Winter themed party we held at the Studio, Peak, Peach and remotely all simultaneously. Those attending remotely, zoomed in with festive attire we sent in packages that included drinks/food/favors we had them on the big screen TV so they can view everyone and participate in games.

Markel Lewis

People Experience Advisor

How do you collaborate with other teams in the company?

Whether attempting to gain alignment, provide information, or have a difficult conversation, I feel it’s important to approach every situation with empathy. We may each have different priorities, but remembering there’s a human on the other side of the screen or affected by your decisions goes a long way toward fostering collaboration.

Catrina Ahlbach

Chief of Staff (Tech)

What are Bounteous Perks + Benefits

Bounteous Benefits Overview

Creating a remarkable team member experience goes beyond benefits and rewards – but let’s be honest, they matter. That’s why we’re committed to building a culture of growth, support, and belonging across our global community so amazing people (like you) can thrive every day. Being the best version of yourself is made possible with a healthy lifestyle. We cover 100% of your medical insurance premiums and 65% for any dependents. Choose from a variety of plan options for medical, dental, vision, life insurance, and more that suit yours and your family’s needs. In addition to your physical health, time away from work is important for your mental health. Our ‘Take What You Need’ paid time off policy empowers team members to balance business and personal demands in a healthy, flexible, and supportive way. As an added bonus, when summer rolls around you can get a head start to your weekend with Summer Fridays. As for your financial wellbeing, we offer 401(k) retirement plans through Charles Schwab with a contribution match up to 3% of your annual salary.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

From day one your growth is encouraged and supported with mentorship and development opportunities. Learning & Development is a shared accountability among Team Members, Career Coaches, and the Organization. Your learning journey may include a mix of on-the-job experiences, networking exposure, and education opportunities. To further support career growth, team members are eligible for financial aid for ongoing training, courses, certification, and conference opportunities aligned with their role and the direction of their team.

You are empowered by belonging with an inclusive, people-first culture. Team member networks, our version of employee resource groups (ERGs), hold space for individuals and allies with shared identities, interests, and passions. Our resource groups celebrate communities of color, life as a working parent or caregiver, the LGBTQIA+ community, wellbeing, sustainability, and more.

Lastly, you’re encouraged to work how and where you perform best. We acknowledge that not everyone thrives with a 9 – 5; find a schedule that works for you while honoring team and client commitments.

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