Demand Generation Specialist
Sprout Social’s marketing team is looking for an experienced demand generation professional to join the team. The Sprout Social platform is used by more than 17,000 brands around the world. Companies like Dropbox, Zendesk, Google, and Evernote rely on Sprout to create stronger relationships with their customers through social media. Your work to generate leads will help identify more great customers.
You will be responsible for building, optimizing and analyzing lead generation campaigns to create pipeline for sales. The ideal candidate is a motivated self-starter with B2B experience that is comfortable owning a number each quarter.
Responsibilities
- Increase marketing-generated leads & revenue through end-to-end ownership of the strategy, execution, measurement and analysis of various lead acquisition channels.
- Develop and execute online & offline strategies that generate traffic and leads through a variety of formats, including -- gated content, webinars, downloads and demo requests -- to create pipeline for sales.
- Work closely with email marketing to create and test nurturing flows to convert MQLs into SQLs.
- Work closely with Digital Marketing and Content teams to deliver and promote content to generate leads.
- Track entire lead funnel from impression though revenue to report on performance and drive decisions for future campaigns.
- Create & execute A/B tests to increase lead conversion rates.
Requirements
- 3-5 years of proven success developing, running and reporting on B2B lead generation campaigns
- Demonstrated ability to manage marketing campaigns based on expected financial contribution
- Knowledge of SEO, SEM, A/B testing, email marketing and marketing analytics
- Experience with A/B and/or multivariate testing to drive increase in conversions
- Experience using Google Analytics, Salesforce and Exact Target preferred
- Excellent verbal and written communication skills
- Self-driven, results orientated with a positive outlook, and a clear focus of high quality and business profit
- Ability to analyze data and make recommendations / adjustments based on findings
- Excellent organizational skills and ability to manage multiple simultaneous projects and resources
- Strong attention to detail
About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.
Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:
- Insurance and benefit options that are built for both individuals and families, including generous company contributions
- Progressive benefit programs, like our parental leave program and free Divvy bike memberships
- High-quality and well-maintained equipment - your computer will never prevent you from doing your best
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop
- Solid programs in some of the staples: transportation, disability and life insurance
- Wellness initiatives to ensure both health and financial well-being of our team
- Breakfast and lunch options onsite, and more healthy snack options and beverages than you can imagine
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members