Crafty Announces Senior Vice President and Vice President-Level Appointments

Mara Jones, Jordan Christopher and David Duffie join the company with several decades of collective leadership experience.

Written by Ashley Bowden
Published on Dec. 20, 2024
Photo: Shutterstock
Photo: Shutterstock

Crafty, a company specializing in workplace food and beverage technology, recently announced several new leadership appointments. Mara Jones joins the company as the vice president of people, Jordan Christopher joins as senior vice president of sales and client success and David Duffie as vice president of finance.

Crafty develops technology solutions that enable companies to manage ordering, budgeting and inventory supply for their food and beverage programs from a central platform. The appointments follow a period of significant organizational developments for Crafty, including expanding its customer base globally and growing its team in Chicago, New York and the Bay Area following its Series A funding round.

Jones, formerly of Kasa, brings over a decade of experience in people leadership and hospitality operations to her new role as VP of people. She will be responsible for Crafty’s continued team growth while owning and overseeing the entire employee lifecycle. 

With over two decades of sales leadership experience, Christopher joins Crafty as SVP of sales and client success to help scale and accelerate the company’s global sales strategy and ensure high-quality service across its customer accounts. He formerly served as SVP of global sales at Glia. Duffie, Crafty’s new VP of finance, transitions from his previous role at Leap to lead Crafty’s finance team and the help the company achieve profit maximization.

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