Astellas Pharma Benefits Overview

Lead US brand communications for priority pharmaceutical brands, developing external and internal campaigns for patients, healthcare professionals, regulatory milestones, data announcements, and scientific congresses. Manage media engagement, influencer partnerships, spokesperson training, issues and crisis communications, and stakeholder alignment. Establish campaign metrics, provide strategic counsel to brand teams, and collaborate with Corporate, R&D Communications, Medical Affairs, and Investor Relations.

Manages national GPO and key account relationships for oncology and retina products. Responsibilities include negotiating and implementing contracts, driving account pull-through and sales performance, developing executive partnerships, creating account business plans, coordinating cross-functional initiatives, monitoring budgets and contract requirements, analyzing competitive trends, and presenting clinical and commercial information. This field-based role requires extensive travel and collaboration with market access, sales, marketing, medical, health systems, vendors, and external healthcare stakeholders.

Leads upstream marketing for IZERVAY, developing integrated strategies to increase Geographic Atrophy awareness, diagnosis, patient identification, and referral among optometrists and ophthalmologists. Owns segmentation, positioning, messaging, personal and non-personal promotion, digital engagement, peer-to-peer education, congress strategy, customer insights, agency management, budgets, KPIs, and cross-functional execution across commercial and medical teams.