Bobbie Benefits Overview

Leads consumer, category, market, and growth insights across infant formula and new ventures. Supports qualitative and quantitative research, opportunity sizing, commercialization, pricing, go-to-market strategy, KPI dashboards, syndicated data analysis, campaign evaluation, launch measurement, and executive reporting. Partners cross-functionally with Innovation, Marketing, Sales, Product Development, Finance, research agencies, and data providers to translate intelligence into actionable growth recommendations.

Leads Bobbie’s creator and community marketing function during an approximately eight-month maternity leave cover. Owns creator programs, influencer partnerships, ambassador initiatives, IRL events, community strategy, budgets, compliance, performance measurement, and team development. Partners with brand, growth, retail, product marketing, legal, and regulatory teams to drive awareness, launches, engagement, and growth through creator-led programs.

Leads Bobbie’s new ventures innovation pipeline from consumer insight and concept development through commercialization, launch validation, and transition into the core business. Develops business cases, financial models, positioning, pricing, channel strategies, and go-to-market plans. Coordinates cross-functional teams, owns post-launch testing and performance reporting, and determines whether innovations should be iterated, scaled, or stopped. Builds repeatable innovation processes and external partnerships across product, research, marketing, operations, finance, regulatory, and supply chain.