Manager, Social and Display Advertising
1 week ago
Work with Director of Digital Marketing to maintain and grow existing and new social and display advertising initiatives:
Oversee the daily marketing ideation and execution for GoHealth’s performance-based social and display advertising campaigns.
Manage intraday lead volume in alignment with operational supply and demand trends to maximize call center utilization and ROAS.
Set daily or flight budgets, and manage bidding strategies.
Continuously optimize campaigns to meet business KPI goals through analysis of first and third party demographic data, device, time of day, geo, viewability, frequency capping, creative, and more.
Analyze performance data across entire funnel – from ad impression to sale – and identify cross-channel wins as well as potential areas for optimization or testing.
Work with sales, operations, retention, legal, and creative teams and leadership to assist in development, communication and launch of new strategies and messaging.