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Reports on how AI, digital platforms, and changing consumer behavior are reshaping marketing. Breaks news, develops original stories, produces investigative and explanatory journalism, analyzes data and documents, and translates complex technology developments for marketing professionals. Covers brand and agency technology adoption, AI search, major platforms, technology spending, measurement, privacy, workforce changes, and business consequences. Collaborates with editorial, audience, data, visual, and social teams across newsletters, events, reports, trackers, and other products.
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Plan and execute integrated B2B marketing campaigns across events, awards, subscriptions and partnerships. Develop strategy, messaging and creative briefs; manage campaigns across email, web, social, digital advertising and print; collaborate cross-functionally; analyze performance and optimize using marketing technology and analytics; improve processes through automation and AI-assisted tools.
