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Healthtech • Software
Lead integrated B2B marketing across enterprise, SMB, and ABM programs for a HealthTech SaaS company. Own campaign strategy, messaging, creative direction, lifecycle marketing, performance reporting, and optimization. Build account-based plays, improve pipeline and revenue attribution, support customer retention and expansion, and coach demand generation and field marketing teams. Partner closely with Sales, Account Management, Product, Revenue Operations, and the CMO in a growth-stage environment.
