DAC Benefits Overview

Manage multiple digital marketing client accounts, serving as the primary client contact and coordinating cross-functional teams. Responsibilities include building relationships, executing full-funnel media and SEO/GEO programs, managing project scope, budgets, timelines, KPIs, reporting, and QBRs. The role also supports account growth, client retention, proposals, change orders, and strategic planning while ensuring delivery quality and alignment with client objectives.

Support paid search campaign execution and optimization across Google, Bing, Facebook, and display channels. Responsibilities include campaign setup, QA, reporting, data analysis, keyword/placement research, A/B testing of creatives, and ongoing optimization to improve performance while coordinating with internal and external partners.

Lead strategy and execution for integrated digital and traditional paid media campaigns. Oversee cross-channel planning (SEM, programmatic, paid social, display), manage and develop media team, track campaign health and resourcing, present performance and recommendations to clients and leadership, and vet new media methodologies to improve service offerings.