Freebird Benefits Overview

Leads end-to-end development and commercialization of sophisticated electromechanical consumer products, including design, engineering, China-based sourcing, manufacturing, NPI, quality, validation, supplier development, and product economics. Builds multidisciplinary teams and partner networks, oversees EVT through mass production, improves reliability and manufacturability, manages COGS and tooling, and drives product innovation for Freebird’s grooming portfolio.

Own a $50M+ paid media portfolio across Meta, Google, Amazon, Walmart, TikTok, and future channels. Lead capital allocation, incrementality testing, geo-holdouts, and live MMM-based measurement while improving CAC, contribution margin, LTV, and profitable growth. Build and develop a strategic media team, guide creative partnerships, expand internationally and into retail media and CTV, and provide cross-functional executive leadership without serving as the primary channel operator.