Leads GoodRx’s consumer subscription growth, pricing, monetization, and economic strategy. Develops analytical frameworks, evaluates customer behavior and unit economics, identifies growth opportunities, and shapes product, packaging, investment, and experimentation priorities. Partners with Product, Finance, Pricing, Marketing, Analytics, and Design leaders to solve ambiguous business problems, influence senior decisions, and improve acquisition, engagement, retention, lifetime value, and profitability.

Lead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.

Manage Rx Marketplace contracting from negotiation through implementation and lifecycle management. Ensure contracts are properly executed, stored, tracked, compliant, and risk-controlled. Develop effective contract terms, coordinate with legal stakeholders, negotiate agreements, and support program development for clients and prospects. The role requires deep pharmacy, health plan, and employer contracting expertise, strong analytical and communication skills, and proficiency with business collaboration tools.