Digital Marketing Manager
2 weeks ago
Planning and executing paid search campaigns, including, but not limited to, account setup, strategy development, organization, vendor management, and reporting.
Providing regular reporting and analysis.
Analyzing keyword data and identifying negative keywords.
Evaluating large pools of data; identifying trends and applying new insights to campaigns.
Calculating return on investments and other essential KPIs.
Investigating paid search accounts to determine plans for improvement.
Staying up-to-date on the latest trends in search marketing.
Identifying appropriate target audiences based on historical customer data and consumer affinities via Google, LinkedIn and more.