Rain Agency Benefits Overview

Executes, optimizes, paces, and reports on Paid Search and YouTube campaigns across multiple client accounts. Responsibilities include campaign activation, bidding and budget optimization, keyword and audience management, creative and landing-page testing, tracking, quality assurance, competitive research, performance analysis, and client communication. The Specialist collaborates with agency, platform, analytics, creative, and project teams while contributing to process improvements and broader performance marketing initiatives.

Senior media planning leader responsible for integrated cross-channel strategy, client growth, executive presentations, agency initiatives, new business, talent development, and financial accountability. Translates audience insights, performance data, attribution, and marketplace trends into measurable recommendations across TV, digital, audio, social, search, programmatic, retail media, OOH, print, and emerging channels. Leads senior planning talent, advances AI-enabled tools and measurement capabilities, strengthens agency processes, and supports staffing, profitability, and client relationships.

Develops and manages digital video campaigns across programmatic, direct publisher, CTV, and streaming environments. Responsibilities include strategy, campaign setup, trafficking coordination, pacing, optimization, QA, reporting, performance analysis, and client-facing insights. Partners with planning, investment, analytics, ad operations, and client service teams; mentors specialists; standardizes workflows; and supports education, onboarding, and new business efforts.