SR DIRECTOR, PRODUCT MARKETING
2 weeks ago
Manage a team that develops impactful go-to-market strategies that feature product positioning based on specific revenue and profit criteria.
Act as a strategic advisor to Demand Generation, Communications, Content Marketing, & Analyst Relations plans that positively impact business goals.
Serve as the strategic partner with Product, Sales, and Marketing counterparts to define product/market fit and plan and implement new product launches.
Promote fresh market messaging that stresses our differentiated capabilities.
Act as the domain expert and thought leader for media solutions.
Manage efforts on marketing and sales content throughout the sales lifecycle, including presentations, one-sheets, case studies, FAQs, data or feature/benefit sheets, infographics, thought leadership content, client communications, social media updates, and Web content.
Guide product positioning training and materials for the Sales team and Account Managers, including standardized sales presentations, competitive battlecards, scripts, etc.