CRM Email Marketing Manager
2 weeks ago
ThinkMarkets is a global online brokerage firm, specializing in Foreign Exchange and Commodities trading. Our mission is to disrupt the brokerage industry with our technology platform, superior data insights and marketing practices. We are seeking a CRM Email Marketing Manager to join our rapidly growing global workforce based in Chicago!
This person will be responsible for a portfolio of email campaigns, from development to deployment within a global organization. Primary functions of this role include content planning and development, execution, segmentation, copywriting, performance analysis and reporting. The Email Marketing Manager should be able to work across functional and global teams for coordinating campaign content, target audiences, collateral needs, and field communications to drive outbound execution.
To be successful in this role, this individual will have a background in managing email campaigns both focused on customer acquisition as well as retention efforts. They will be familiar with the Salesforce suite of email and CRM functions, including Pardot. They will have a keen eye for detail, and commitment to operational excellence and be an advocate for performance measurement. This role reports to the Head of Performance Marketing.