Tie Bar
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Fashion • Retail • Wearables
Lead seasonal and ongoing marketing plans to drive traffic, conversion, and customer growth. Coordinate cross-functional launches across paid, email/SMS, and onsite, develop creative briefs, manage the marketing calendar, analyze performance and customer insights to optimize campaigns, and support brand partnerships, licensed collaborations, and events from strategy through post-mortems.
Fashion • Retail • Wearables
Lead concepting, art direction, and execution of seasonal campaigns and brand storytelling across digital, retail, and physical channels. Direct photo/video shoots, mentor a small creative team, collaborate with merchandising, e-comm, and marketing to produce performance-driven assets, and manage external production partners.
