TrackTik
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Cloud • Information Technology • Security • Software
Own and administer HubSpot and related marketing systems, manage integrations with Salesforce and other platforms, ensure data quality, design lead lifecycle and routing, build dashboards and attribution models, analyze funnel and campaign performance, automate processes, and partner with Sales and Revenue Operations to improve conversion and revenue contribution.
Cloud • Information Technology • Security • Software
Execute and optimize paid media, email and marketing automation, and integrated digital campaigns to generate qualified leads and pipeline. Build HubSpot nurture programs, manage Google and LinkedIn ad campaigns, coordinate webinar and product launch promotions, monitor KPIs and dashboards, and recommend improvements to increase MQLs, conversion rates, and campaign ROI.
Cloud • Information Technology • Security • Software
Lead enterprise architecture and platform strategy for a global SaaS security workforce management product. Own architecture standards, scale platform infrastructure, and directly manage the Platform Team while aligning technical investments with business objectives.
Cloud • Information Technology • Security • Software
Own go-to-market for Trackforce product portfolio: develop positioning and messaging, lead end-to-end product launches, enable Sales and Customer Success with assets and training, track adoption and launch KPIs (including Pendo), and run voice-of-customer research to inform Product and GTM strategy.
