Viral Nation Benefits Overview

Leads senior-level, social-first strategy across influencer, community, earned, experiential, and owned channels. Translates cultural, qualitative, and quantitative insights into measurable client and business growth strategies; presents recommendations to executive stakeholders; leads pitches, RFPs, and expansion opportunities; mentors strategists; manages major workstreams; and collaborates across creative, talent, accounts, media, community, and measurement teams.

Oversee day-to-day client programs, manage influencer strategies, and coordinate campaigns while fostering client relationships and team development.

Lead BI reporting and advanced analytics to optimize marketing campaigns and ROI. Build dashboards, manage multi-source data, ensure data governance, provide actionable insights, mentor juniors, and partner with cross-functional teams to guide strategy.