The ABM Marketing Manager designs and executes account-based marketing strategies for enterprise accounts, collaborating with sales teams to drive growth and measurable results. Responsibilities include targeting frameworks, data management, and success metrics tracking.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* We are looking for a seasoned and results-oriented Account Based Marketing Manager to work cross-functionally to align with sales and technical teams to design and execute highly targeted, strategic marketing programs for CDW's largest and most complex enterprise accounts. This highly collaborative role is responsible for driving measurable results through deep expertise in account strategy and the ability to design and formalize marketing programs that directly support account growth objectives. This role requires strong strategic thinking and deep expertise in Account-Based Marketing (ABM) frameworks, leveraging data-driven insights and personalized engagement tactics to drive targeted outcomes.
* What you'll do
* Design and execute ABM strategies aligned to CDW's enterprise and mid-market sales motions
* Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
* Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
* Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
* Support account planning by identifying key buying groups, personas, and whitespace opportunities
* Enable Sales with account insights, engagement signals, and campaign coordination
* Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
* Activate partner co-marketing programs aligned to shared target accounts and solutions
* Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
* Partner with Marketing Operations to ensure clean account data, attribution, and reporting
* Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
* Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
* Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
* Continuously test, optimize, and scale ABM plays based on performance insights
* Build and maintain a scalable ABM playbook to share best practices across regions.
* What we expect of you
* Bachelor's degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
* Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
* Proven experience partnering with enterprise or mid-market sales teams
* Strong understanding of complex buying groups and long sales cycles
* Excellent communication and stakeholder management skills
* Analytical mindset with experience in campaign measurement and ROI reporting Pay range: $114,000 - $158,800 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* We are looking for a seasoned and results-oriented Account Based Marketing Manager to work cross-functionally to align with sales and technical teams to design and execute highly targeted, strategic marketing programs for CDW's largest and most complex enterprise accounts. This highly collaborative role is responsible for driving measurable results through deep expertise in account strategy and the ability to design and formalize marketing programs that directly support account growth objectives. This role requires strong strategic thinking and deep expertise in Account-Based Marketing (ABM) frameworks, leveraging data-driven insights and personalized engagement tactics to drive targeted outcomes.
* What you'll do
* Design and execute ABM strategies aligned to CDW's enterprise and mid-market sales motions
* Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
* Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
* Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
* Support account planning by identifying key buying groups, personas, and whitespace opportunities
* Enable Sales with account insights, engagement signals, and campaign coordination
* Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
* Activate partner co-marketing programs aligned to shared target accounts and solutions
* Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
* Partner with Marketing Operations to ensure clean account data, attribution, and reporting
* Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
* Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
* Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
* Continuously test, optimize, and scale ABM plays based on performance insights
* Build and maintain a scalable ABM playbook to share best practices across regions.
* What we expect of you
* Bachelor's degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
* Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
* Proven experience partnering with enterprise or mid-market sales teams
* Strong understanding of complex buying groups and long sales cycles
* Excellent communication and stakeholder management skills
* Analytical mindset with experience in campaign measurement and ROI reporting Pay range: $114,000 - $158,800 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
Top Skills
6Sense
Abm Platforms
Marketo
Salesforce
Seismic
CDW Chicago, Illinois, USA Office
625 W Adams St., Chicago, IL, United States, 60661
Similar Jobs at CDW
Information Technology
The role involves designing and executing ABM strategies, collaborating with sales teams, leveraging marketing technologies, and tracking success metrics to support account growth objectives.
Top Skills:
6SenseAbm PlatformsMarketoSalesforceSeismic
Information Technology
The role involves designing and executing account-based marketing strategies, collaborating with sales teams, and leveraging data-driven insights for targeted account growth.
Top Skills:
6SenseAbm PlatformsMarketoSalesforceSeismic
Information Technology
The Technician Level One installs and configures hardware and software, troubleshoots, and ensures high-quality customer service.
Top Skills:
Computer SystemsHardwarePrintersSoftware
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
