The Account Based Marketing Manager drives targeted marketing strategies to support enterprise accounts, collaborating with sales and leveraging analytics for performance optimization.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
We are looking for a seasoned and results-oriented Account Based Marketing Manager to work cross-functionally to align with sales and technical teams to design and execute highly targeted, strategic marketing programs for CDW's largest and most complex enterprise accounts. This highly collaborative role is responsible for driving measurable results through deep expertise in account strategy and the ability to design and formalize marketing programs that directly support account growth objectives. This role requires strong strategic thinking and deep expertise in Account-Based Marketing (ABM) frameworks, leveraging data-driven insights and personalized engagement tactics to drive targeted outcomes.
* What you'll do
* Design and execute ABM strategies aligned to CDW's enterprise and mid-market sales motions
* Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
* Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
* Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
* Support account planning by identifying key buying groups, personas, and whitespace opportunities
* Enable Sales with account insights, engagement signals, and campaign coordination
* Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
* Activate partner co-marketing programs aligned to shared target accounts and solutions
* Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
* Partner with Marketing Operations to ensure clean account data, attribution, and reporting
* Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
* Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
* Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
* Continuously test, optimize, and scale ABM plays based on performance insights
* Build and maintain a scalable ABM playbook to share best practices across regions.
What we expect of you
* Bachelor's degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
* Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
* Proven experience partnering with enterprise or mid-market sales teams
* Strong understanding of complex buying groups and long sales cycles
* Excellent communication and stakeholder management skills
* Analytical mindset with experience in campaign measurement and ROI reporting Pay range: $114,000 - $158,800 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don't need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
We are looking for a seasoned and results-oriented Account Based Marketing Manager to work cross-functionally to align with sales and technical teams to design and execute highly targeted, strategic marketing programs for CDW's largest and most complex enterprise accounts. This highly collaborative role is responsible for driving measurable results through deep expertise in account strategy and the ability to design and formalize marketing programs that directly support account growth objectives. This role requires strong strategic thinking and deep expertise in Account-Based Marketing (ABM) frameworks, leveraging data-driven insights and personalized engagement tactics to drive targeted outcomes.
* What you'll do
* Design and execute ABM strategies aligned to CDW's enterprise and mid-market sales motions
* Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
* Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
* Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
* Support account planning by identifying key buying groups, personas, and whitespace opportunities
* Enable Sales with account insights, engagement signals, and campaign coordination
* Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
* Activate partner co-marketing programs aligned to shared target accounts and solutions
* Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
* Partner with Marketing Operations to ensure clean account data, attribution, and reporting
* Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
* Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
* Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
* Continuously test, optimize, and scale ABM plays based on performance insights
* Build and maintain a scalable ABM playbook to share best practices across regions.
What we expect of you
* Bachelor's degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
* Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
* Proven experience partnering with enterprise or mid-market sales teams
* Strong understanding of complex buying groups and long sales cycles
* Excellent communication and stakeholder management skills
* Analytical mindset with experience in campaign measurement and ROI reporting Pay range: $114,000 - $158,800 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don't need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
Top Skills
6Sense
Abm Platforms
Marketo
Salesforce
Seismic
CDW Chicago, Illinois, USA Office
625 W Adams St., Chicago, IL, United States, 60661
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