The Account-Based Marketing Manager will drive ABM campaigns and engage enterprise accounts through various digital channels while collaborating with multiple teams to achieve growth objectives.
On Parallel Domain
The world’s most advanced physical AI systems, from self-driving vehicles to drones and industrial robots, can’t be validated safely or at scale in the real world alone. That’s where we come in. The Parallel Domain software generates ultra-realistic digital twins and sensor simulations that enable teams to test, fail fast in simulation, and improve their perception systems and end-to-end models before they ever hit the road or the factory floor. Backed by cutting-edge research and trusted by leaders in autonomy like Toyota and Volvo, we’re helping shift billions of miles of real-world testing into simulation, and we’re just getting started.
About the Role
You're a dynamic marketer capable of executing account-based marketing (ABM) efforts to drive measurable growth across targeted enterprise accounts. You’ll sit at the intersection of AI-driven personalization, in-person event coordination, and data-driven campaign execution - positioning Parallel Domain as the go-to solution for simulated testing in autonomous system development. You’ll be a key cross-functional collaborator, working with marketing, sales, and customer support to ensure marketing efforts align with and support overarching business objectives.
This role is open for remote work for the US or the Vancouver, BC area.
Key Responsibilities
- Develop and execute multi-channel ABM campaigns—including email, paid digital, webinars, and direct outreach—to land and expand enterprise accounts.
- Build brand awareness and consideration through earned strategy and tactics - and the ability to build engagement through LinkedIn and owned assets from site content to podcasts. You’ll contribute to the development and refinement of Parallel Domain’s brand messaging, ensuring clarity, consistency, and differentiation across all marketing channels.
- Oversee the personalization and distribution of high-quality content (e.g., blogs, whitepapers, case studies, videos, and webinars) that educates and engages our specific target audiences
- Deploy and experiment with the latest AI tools for content generation, personalization, segmentation, and analytics to optimize campaign efficiency and impact.
- Orchestrate a content and ABM calendar synchronized with product launches and campaigns.
- Measure and report on key ABM and content metrics (engagement, conversion, pipeline acceleration), translating data into actionable insights for ongoing improvement. You’ll monitor key marketing KPIs to assess the effectiveness of campaigns, ensuring they are data-driven and aligned with business goals.
- Use customer insights to inform strategy and content, using analytics tools to assess customer engagement, campaign performance, and lead conversion, refining strategies accordingly.
Required Skills & Experience
- 5+ years of marketing experience in a technology-driven, high-growth environment, with a strong track record in developing and executing integrated marketing strategies (AV, Drone, Robotics, Computer Vision, and AI industries a plus).
- Deep understanding of ABM principles and proficiency with leading platforms (e.g., Demandbase, 6sense, Salesforce, HubSpot).
- Expertise in demand generation and pipeline-building, with a strong focus on B2B marketing and lead conversion.
- Demonstrated hands-on use of AI tools (e.g., GPT-based content personalization, AI-driven audience segmentation or campaign analysis, Claude, n8n, Clay, Gong).
- Outstanding written and verbal communication and storytelling skills.
- Highly analytical, with the ability to draw insights from data and experiment with content or channel optimizations.
- Excellent leadership, project management, and time-management skills, with a collaborative approach to working with cross-functional teams.
Ideal Attributes
- Entrepreneurial spirit—self-starter, creative, and eager to innovate and test new approaches in a high-growth environment.
- Bachelor’s or Master’s degree in Marketing, Communications, Engineering or a related field.
- Capable of diving into deep technical content and translating that to business benefits for non-technical audiences.
- Strong collaborator and relationship builder across teams.
- Passionate about emerging AI technologies and comfortable advocating their use across marketing operations.
- Comfortable balancing competing priorities in a hybrid or remote startup setting.
Compensation & Benefits
- Competitive salary plus stock options and comprehensive benefits, depending on experience and location.
- Flexible work environment, health/wellness benefits, and a high-growth startup culture.
Why Parallel Domain?
We are assembling a team of creative, talented visionaries seeking to build a new technology that will change the world. You will be able to learn, build, and scale our team and technology in a collaborative, creative culture that values every team member.
To attract and inspire the right talent, we offer:
• Competitive compensation
• Employer-paid supplemental medical, mental health, dental, and vision benefits.
• Flexible paid vacation, sick time, winter shutdown, and 11+ holidays per year
• Paid parental leave
• Equipment budget to optimize your setup
• Annual learning and development stipend
Parallel Domain celebrates diversity and is committed to creating a safe and inclusive environment for all our people. We are committed to providing employees with an environment free of discrimination, bullying, and harassment. All employment decisions at Parallel Domain are based on business needs, job requirements, and individual qualifications. We will maintain our commitment to and support of equal employment opportunity for all individuals without regard to race, national/ethnic origin, colour, religion, age, sex (including pregnancy), sexual orientation, gender identity/expression, marital status, family status, genetic characteristics, or physical/mental disability. Our commitment extends to any other protected classes that may exist under applicable law.
Top Skills
6Sense
Ai-Driven Audience Segmentation
Demandbase
Gpt-Based Content Personalization
Hubspot
Salesforce
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