Account Director / Director of Franchise Marketing

*This is a remote position, but we are currently only able to hire within the U.S.

Position Summary

We are seeking a proven marketing leader with a strong background in franchise and multi-location marketing and deep expertise in digital marketing strategy and execution. The ideal candidate has led national-to-local marketing programs in a Director of Franchise Marketing or Franchise Marketing Manager role and has successfully partnered with both corporate brand teams and franchisees to drive growth.

In this role, you will serve as the senior strategic lead for key accounts, overseeing the development and implementation of integrated marketing strategies that balance brand consistency with local market performance. You will work closely with CMOs, corporate marketing leaders, co-op boards, and franchise owners to deliver measurable results across channels.

Salary: $95,000 – $105,000 + Benefits

Key Responsibilities

Client Leadership & Relationship Management

• Act as the primary strategic contact for assigned clients, building trusted relationships with corporate marketing executives and local franchise operators.
• Serve as an advisor on franchise marketing strategy, ensuring alignment between national campaigns and local market needs.
• Facilitate communication between franchisor and franchisees to support program adoption and performance.

Strategic Planning & Execution

• Lead the development of annual and quarterly marketing strategies that align with business objectives and growth targets.
• Design and execute integrated campaigns across paid search, paid social, programmatic, SEO, and other digital channels.
• Balance brand standards with market-specific customization to drive engagement and ROI at the local level.

Performance Analysis & Optimization

• Monitor campaign performance using tools such as Google Analytics 4 (GA4) and Power BI.
• Provide actionable insights and strategic recommendations to improve results across the franchise network.
• Lead Quarterly Business Reviews (QBRs) and other performance-focused meetings with clients and internal teams.

Budget & Program Management

• Manage national and local marketing budgets, including co-op structures.
• Ensure resources are allocated effectively to maximize impact and meet KPIs.
• Oversee internal teams to ensure campaign deliverables meet quality standards and timelines.

Qualifications

• 5+ years in a franchise or multi-location marketing leadership role (Director of Franchise Marketing, Franchise Marketing Manager, or equivalent).
• 5+ years of digital marketing experience managing cross-channel campaigns (paid search, paid social, programmatic, display, SEO).
• Demonstrated success in building and executing national-to-local marketing strategies.
• Strong understanding of franchise systems, co-op marketing models, and distributed budgets.
• Proven experience in marketing analytics, attribution modeling, and performance optimization.
• Excellent communication, presentation, and relationship management skills.
• Familiarity with Google Ads, Meta Ads Manager, LinkedIn Ads, Programmatic DSPs, GA4, Power BI, and marketing automation tools.

What sets this role apart:

• Opportunity to lead marketing strategies for well-known franchise brands.
• High-impact role working across national and local marketing landscapes.
• Collaborative, growth-oriented environment where your expertise makes a difference.

In addition, the right candidate will embody our company values:

• WE LOVE NEW IDEAS - Curiosity is in our DNA
• WE ARE IN IT TOGETHER - Be a person people count on
• WE ARE PROBLEM SOLVERS -  THinking critically to bring solutions to the table
• WE DO THE RIGHT THING - Make choices everyone can stand behind

Location3 is committed to creating a diverse and inclusive company culture, and our team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under law. Additionally, Location3 is committed to diverse and equitable hiring practices. If you are a candidate who identifies as diverse and would like to self-identify, please let us know. Providing this information is completely voluntary.

About Us

Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 70+ full-time employees who service global, national, and local brands. More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.

Why Us?  

• Lead strategies for high-profile franchise brands
• Shape marketing programs impacting thousands of locations
• Competitive salary + benefits in a collaborative environment

Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Teams. We have a dedicated in-person annual company retreat that includes our annual golf day as well as remote monthly events like learning hours, team happy hours, and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, every other Friday off, remote work equipment, a remote equipment reimbursement and more.

Apply today to bring your franchise marketing leadership and digital expertise to Location3!