Accounting Content Marketing Manager

Accounting Content Marketing Manager

Canopy, South Jordan, UT

About Us

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. 

Our goal is to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. 

Click here to see why our clients love Canopy.

Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!

The Opportunity

Are you an accountant or have been working in an accounting firm and are looking for a change? We’re looking for an Accounting Content Marketing Manager to be Canopy’s “accountant in residence”. The role will bring accounting expertise to Canopy’s trade shows, roadshows, podcasts, webinars, blogs, social media and other content functions with a focus on combining accounting expertise with content creation. Within this role you will have the opportunity to help direct Canopy’s content strategy and bring real-world accounting knowledge into Canopy’s content marketing efforts. 

The role will assist in creating marketing materials like blogs, webinars, podcasts, media articles, and more. They will also act as Canopy’s spokesperson in third-party marketing efforts, industry conferences, and other speaking engagements. 

This is a hybrid position in South Jordan, Utah (M, W, F in-office).

30% travel required for the role.

What You’ll Do:

• Act as Canopy’s official spokesperson. 
• Assist with writing articles for accounting trade publications.
• Host webinars and podcasts.
• Travel to and speak at accounting profession events and conferences. 
• Create the content for speaking engagements. 
• Work cross-functionally with product marketing, demand gen, and sales to support campaign needs.
• Work with the rest of the content team to create other types of content, such as blogs, webinars, case studies, Reddit responses, etc. 
• Support ad-hoc marketing projects and initiatives as needed.

What You’ll Need:

• Minimum of 3-5 years experience in accounting firm work either as an accountant, EA, CPA,  or director of operations. 
• Comfortable in front of a camera or a crowd and ability to create video or live content.
• Ability to quickly learn new technology platforms to aid in doing your job, including AI content generators, podcast editors, etc. 
• You know how to empathize, connect, and communicate with very different audiences.
• Strong communication skills in written, verbal, and presentation settings.
• Self-awareness, confidence, and a proactive attitude.

We know many women do not apply for a job if they don't perfectly fit the description. We want you to apply anyway.

Bonus Points If You Have: 

• Knowledge of marketing at different points in the customer lifecycle.
• Proven record of building cross-functional relationships.
• Experience in or familiarity with creating marketing content like blogs, podcasts, ebooks, webinar content, etc. .
• Leveraged AI to increase efficiency.

Why You Want to Work Here:

🌴 Flexible Paid Time Off - that you’re actually encouraged to use plus 10 company holidays! 

❤️‍🩹 Health Benefits - including Medical, Dental, and Vision and an HSA Match. 

💰 401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.

🧠 Mental Health -  all employees have access to Impact Suite & to our Employee Assistance Program (EAP).

👶 Paid New Parent Leave & Birthing Parent Leave - so you’re able to care for your little ones.

➕ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.

🌟 Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!

🥳 Company Events - including monthly company-wide meetings, summer parties, and more.

💡 DEIB Committee - to plan initiatives around continuing education, community  outreach, recruiting, onboarding, and more.

☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered. 

Our Values:

We approach our work every day with a few things in mind:

🔑 Own - we own this place! We focus on outcomes, holding ourselves & each other accountable.

🏆 Win - we win by delighting our customers with the very best products and services.

👍 Do Good - we work hard to be good people!

💡 Embrace Curiosity & Candor - we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

To learn more about us & our values, click here.

Interviewing @ Canopy:

We know application processes can be a little stressful. Here’s are the stages of a typical interview process:

• Once your application is received, we will review it and get back to you if we feel like it’s a mutual fit! 
• 20 minute phone call with the People Team
• 45-60 minute video or in-person interview with the Hiring Manager
• 1-3 rounds of interviews depending on the role
• Final Interview

Interview processes can vary depending on the role. The People Team will give you a role specific overview of the process during your first phone call. 

Remember: This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviews—our hiring teams will always make sure to save time for questions at the end! 

Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.