We are seeking an Associate Product Marketing Manager to join our growing Product Marketing team to support Articulate’s go-to-market strategy!
In partnership with the Sr. Manager of Core Product Marketing, this person will do foundational product marketing work such as run release marketing, support event execution, analyze competition and partner with product, marketing and sales stakeholders to deliver business results across a variety of other projects. The ideal candidate is someone who can bring a strong foundation of B2B product marketing to the role and is looking to grow, learn, and take on more responsibility over time.
What You'll Do:
Build foundational product marketing processes through supporting projects such as: go-to-market strategy, persona research, segmentation, messaging and much more.
Manage cross-functional projects, such as our quarterly product releases - bringing together key stakeholders, helping to define audience and messaging
Perform research on Articlate’s market, customers and competitors - uncovering trends, competitor details and compelling events to incorporate into go-to-market plans.
Support product and feature launches, working in collaboration with integrated marketing, product, content and creative teams to execute multi-channel launches that effectively drive customer acquisition and retention.
Help with strategy and execution of physical and virtual events with project management, messaging, content and insights.
Contribute to assets for our revenue generation teams throughout the sales and customer success process (e.g pitch decks, brochures, sales sheets, battlecards, etc.).
What You Should Have:
2+ years in product marketing or related roles such as marketing, product management, or management consulting. B2B SaaS experience is a plus.
Organized and detail-oriented: Strong project management skills, with the ability to juggle multiple projects
Entrepreneurial: Self-starter with a positive, get-it-done mindset
Fast learner: Open to picking up new skills and quickly adapting to unstructured, ambiguous situations
Strong communicator: Able to adapt your communication to best reach your audience, both for internal audiences and customer-facing messages
Collaborative: Ability to build relationships and partner effectively with internal and external stakeholders at all levels
Data-orientation: Ability to synthesize qualitative and quantitative research to make informed business decisions
Bachelor’s degree required
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories are welcome to apply and will be considered for this role in a manner consistent with applicable law. Offers of employment for this role shall be contingent upon successful completion of a background check, including a review of the candidate’s criminal history, in a manner consistent with applicable law.
Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected].
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