Associate Director, Analytics

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.



We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.


Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.


Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE:

The Associate Director plays a critical role in shaping data-informed strategic frameworks, from business objective alignment through test design and measurable outcomes and attribution methodology, building a business case through results and ROI. This individual is responsible for evolving best in class output, analytical rigor, innovation around campaign and media analytics, and insights generation for RAPP clients. 

Under the direction of the Director and SVP, this individual collaborates across disciplines and agencies in developing actionable insights from all campaign results, to optimize creative across audiences in media – in support of the Content Intelligence workstream. This individual will optimize performance marketing strategy and execution based on data driven results and insights. This position drives a best-in-class learning agenda, including test design, key KPIs based on objectives, and optimization recommendations based on results.  This position also supports identifying the decisions needed to create customer journey experiences that are the catalyst for increased acquisitions.

This candidate is expected to bring a consulting mindset to advise clients on the right next direction; to continuously seek, learn and actively use new technologies, tools and methodologies; and to apply this experience to innovate new solutions aligned with client needs.  Resourcefulness, curiosity, passion and fearlessness are required traits of all Marketing Sciences employees.

YOUR RESPONSIBILITIES:

• Lead the development of best-in-class applications of analytics for clients and across the enterprise
• Collaborate across Account, Strategy, Creative and Technology disciplines to produce actionable insights for our client(s) on prospect and/or customer behavior based on campaign results and analysis, both from individual campaigns and at an aggregate/historical level
• Provide a consultative approach when developing client-based solutions, listening for business challenges and designing approaches that will relieve client “pain points”
• Collaborate with subject matter experts in the Media and Data Science space to develop measurement plans and reporting for all initiatives ensuring proper KPI assignment, data collection, test and learn plans, and targeting in order to produce data driven intelligence from campaigns and programs
• Craft innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and analytical output
• Develop methodologies that informs component (creative, format, target, offer, message) analyses and optimizations based on tests and in-depth analyses within or across campaigns
• Drive strategy and optimization plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools
• Connect multiple data source inputs (including first and third party data and third party research) to produce performance reports, advise on segmentation and assist longitudinal analyses
• Develop observations and insights around campaign results for optimization of Media and omni-channel performance across marketing campaigns
• Ensure analytics rigor in all areas of analytics
• Lead innovation of visualization or other forms of presenting analytical results and insights
• Lead in the development, standardization and implementation of measurement plans
• Leverage Media data and technology platforms to assist in measurement and performance reporting
• Collaborate with other Marketing Science teams (e.g., RAPP Analytics Enablement or client-side) to design, develop, deliver and automate campaign reporting
• Ensure development of appropriate tools, skill-sets, methodology and innovation across analytics discipline
• Develop and apply analytics products developed through RAPP
• Assist in providing training / mentoring on analytical methods and new technology
• Attract, nurture and retain the best talent

REQUIRED SKILLS:

• 6-8 years media and creative analytical experience
• Consulting and/or Marketing/Advertising Agency experience a plus
• Ability to translate complex data into a communicable, actionable and insightful narrative
• Systems thinker who can identify data-driven opportunities to improve customer experiences across media, site, CRM, social, and local marketing
• Expert knowledge of marketing mathematical tools and methods, direct marketing test and learn plans, ROI and measurement plans
• Extensive knowledge of Direct Marketing metrics, especially digital and emerging media
• Extensive knowledge of database / direct marketing principles and best-in-class methodologies
• Working knowledge of databases and structure
• Working knowledge of statistical methods and tools
• Proficient knowledge with data visualization tools, e.g., Power BI, Datorama, Tableau
• Proficient knowledge with web analytics and publisher UI tools: Google Analytics, Campaign Manager, DSPs, Adobe Analytics
• Proficient knowledge with database and marketing automation tools: SQL, Statistical Programming (R or Python), Machine Learning, GenAI, etc.
• Proficient knowledge with attribution and analyses across channels: Media, Site, CRM, etc.
• Strong analytical and communication skills

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $102,000 - $112,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.