Associate Director, Paid Media DTC & HCP Data Domain Owner

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

POSITION SUMMARY

The Associate Director, Paid Media DTC & HCP Data Domain Owner will serve as the Enterprise single point-of-contact on the Media team for paid media data across all DTC and HCP channels. This role is responsible for driving alignment between paid media data strategies and AbbVie’s critical data priorities, while governing requirements with agencies on cross-functional data-required workstreams across Media, APEX, BTS, and other TA&O functions. Media data strategy expertise (hands-on from a leading media agency) and knowledge of marketing technology operations will be critical components of this role; since these components also touch other functions at AbbVie, this person must establish and adhere to clear ways of working and responsibilities.

As paid media data becomes increasingly granular and sophisticated, this role will provide dedicated subject matter expertise for the Enterprise and support media data activation, validation, governance, and analysis. The Associate Director, Paid Media DTC & HCP Data Domain Owner will act as a key expert and connector between internal teams and external agency and publisher partners to ensure paid media data solutions are strategically sound, operationally feasible, and aligned to AbbVie current and future business needs.

JOB RESPONSIBILITIES

Enterprise Data Strategy – 70+ Individual Brand Plans per year across HCP and DTC

• Serve as the data subject matter expert on Media team for all paid media data across DTC and HCP media channels -- shaping POV on market trends, MarTech and AdTech evolution and data governance practices
• Ensure paid media data solutions support DTC/HCP activation and are aligned to enterprise data strategy
• Identify and prioritize opportunities to improve data utilization across activation, measurement, and optimization
• Partner with APEX to define success metrics and ensure paid media data is integrated into enterprise measurement frameworks e.g. MMx, Brand Pulse) to evaluate business outcomes

Operational

• Establish and embed clear ways of working across Media, APEX, BTS and other cross-functional stakeholders with respect to paid media data initiatives
• Enforce enterprise data governance frameworks (established by APEX) with external agencies for data passaback, acting at the business lead for media data feasibility
• Hold external agencies accountable for meeting AbbVie standards and guidelines for all channel data
• Drive consistency in how paid media data is planned, activated, and validated across a high volume of brand and campaign cycles

Technical

• Drive agency compliance with data standards including, partnering with APEX to ensure taxonomy frameworks, naming conventions and data pass back structures support media activation and measurement
• Lead creation of more consistent, scalable processes for paid media data ownership and execution
• Partner with internal technical and engineering teams (e.g. BTS) and APEX to ensure media data is seamlessly ingested, modeled and made available for measurement, without directly owning engineering delivery
• Support audience activation and data integration use cases across first, second and third-party data environments, including use of AbbVie’s CDP and CRM
• Ensure all paid media data practices comply with privacy, regulatory and governance requirements, working closely with Legal and Privacy teams particularly as each state continues to ramp up their specific requirements
• Single point of contact for all media data workflow questions, educating APEX and other functions on data feasibility, granularity, and cadence based on reality of approved paid media plan and partners
• Identify opportunities internally (and with agencies and publishers as needed) to streamline and automate data workflows to improve scalability and reduce manual effort
• Support Marketing Mix Analyses (MMx) data validation and related integrity work
• Translate technical data needs into actionable recommendations for stakeholders; and have the ability to communicate complex inter-dependencies in simple terms

External Ecosystem

• Establish and maintain 50+ external publisher relationships in support of media data capabilities and implementation needs for audience testing, data aggregation and passback, and other data initiatives
• Ensure external partners adhere to defined data standards, governance frameworks and compliance requirements
• Support development of scalable, repeatable approaches to data activation and pass back across platforms

• Bachelor’s degree required
• Pharma experience is required
• 10+ years of relevant experience in media, media data, measurement, martech, or related disciplines. At least 6+ years of this experience must be within a leading media agency environment supporting client spend >$500MM
• Experience with DTC and HCP media data environments
• Familiarity with Marketing Mix Analyses, NPI-level data, data pass back, taxonomy governance, and data validation processes
• Proven track record effectively advancing external agency and publisher data relationships
• Knowledge of CRM, CDP, audience activation, and privacy-related workflows
• Experience supporting martech and data governance initiatives in a large enterprise
• Experience working in complex, matrixed organizations with cross-functional stakeholders
• Demonstrated ability to manage multiple priorities and workstreams simultaneously
• Strong written and verbal communication skills
• Ability to build effective relationships with internal and external partners

REQUIRED COMPETENCIES

• Builds alignment across teams with different priorities and expertise
• Understands media data structures, limitations, opportunities, and operational implications
• Connects day-to-day execution to broader enterprise data priorities
• Influences without authority. Drives progress through partnership and credibility
• Translates ambiguity into actionable solutions
• Clearly explains technical concepts to varied audiences; simplifies complex topics
• Understands how media data supports activation, measurement, and decision-making
• Works effectively with internal teams, agencies, and external partners

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html