Associate, Retirement Product Marketing

About this role

The Team:  

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. 

​​​The U.S. Retirement Marketing team is part of the Americas Marketing organization and is responsible for driving commercial impact for the defined contribution (DC) business while elevating the firm’s retirement brand through bold storytelling and strategic marketing initiatives across digital and traditional distribution channels.

 

Role and Impact:  

​​ The U.S. Retirement Product Marketing Associate for BlackRock’s U.S. Retirement business will help solve critical distribution challenges for the world’s largest asset manager. This role will build and own a DC Product Marketing program focused on creating clear, compelling point-of-sale content that scales across digital channels and differentiates BlackRock’s DC solutions with U.S. institutional clients and retirement plan advisors. This is a new role within a growing business and offers the opportunity to create a high-impact marketing program that directly supports sales teams in client engagement. This role requires a unique combination of deep product expertise and creative strength, enabling the development of highly effective, differentiated marketing content. The position will begin as an individual contributor role, with strong opportunities for growth and expanded responsibility over time.

 

Responsibilities:  

Expert messaging and content creator:

• Create commercial DC product narratives and content for distribution at point-of-sale with institutional clients and retirement plan advisors in addition to translating digitally to BlackRock websites. 

• Develop deep understanding BlackRock’s DC products and financial markets with the goal of providing insights and ideas for products.

• Identify industry and client trends to create a differentiated and impactful BlackRock experience for investors.

• Bring a strong creative edge and design sensibility, with expert-level PowerPoint skills and the ability to produce visually compelling, client-ready materials independently.

• Optimize content by extracting insights from analytics and partnering with internal and external stakeholders to continuously improve.

• Be adept at writing clearly and effectively. Display extreme attention to detail in your work.

• Edit existing content to address needs within specific firms and channels.

• Develop deep understanding of partner firm’s home offices and BlackRock products and platforms with the goal of providing input and ideas on marketing plans.

 

Relationship management/communication:

• Use a OneBlackRock approach to work effectively with partners in Marketing, Sales, Strategic Accounts, Product, Compliance and other areas.

• Listen to, understand and evaluate stakeholder input and use feedback to inform content and projects.

• Be comfortable pushing back on partners when needed but additionally be willing to go the extra mile to maintain and build great relationships.

• Communicate effectively with partners to ensure projects move forward in alignment with stakeholder expectations.

 

Project management and operations:

• Expertly manage senior stakeholders and multiple team inputs to quickly and efficiently create content, gain appropriate legal and compliance approvals and identify appropriate distribution channels. Move an idea from concept through implementation and measurement. Work independently and proactively, demonstrating sound judgment with limited guidance.

• Track progress, identify risks and work with key stakeholders to successfully execute projects.

• Inventory, monitor and update various catalogs of content and organize them so they are easy to find and use by Sales teams.

• Leverage JIRA and SEO best practices to publish digital insights.

• Be open to taking on projects outside of core product marketing, including digital, social, and event support, as business needs evolve.

 

Core Skills:​  

• A passion for investing and willingness to learn more in this area.

• Expertise in content creation, design and a creative mindset that comes across in the deliverables produced.

• Strength in writing and communication. We want Marketers who make the complex simple, who can relate concepts with visuals and a minimum number of words.

• Strong project management skills and proven effectiveness at strategic relationship building across internal and external stakeholders. We seek a team player with strong interpersonal communication and presentation skills.

• Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously, in a deadline-driven environment.

• We seek someone who sweats the small stuff and has meticulous attention to the last 5% of the details.

• Strong experience in PowerPoint is a must.

• A positive attitude, willingness to get your hands dirty and a partnership over mission approach.

• Comfortable with some having some operational aspect to the role. Shared Analysts available to support.

 

Qualifications: 

• BS/BA degree in business administration, finance, marketing or economics preferable. 

• 3–6 years of marketing experience in financial services, with experience in retirement and a strong understanding of defined contribution (DC) products .

For San Francisco, CA and New York, NY Only the salary range for this position is USD$100,000.00 - USD$135,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance. For Princeton, NJ Only the salary range for this position is USD$90,000.00 - USD$120,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.

 

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email [email protected]. All requests are treated in line with our privacy policy.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.