Associate Marketing Manager

Description
We are seeking a highly motivated, execution-focused Associate Marketing Manager to drive the day-to-day operations of our marketing engine. Reporting directly to the Marketing Manager, you will take ownership of tactical campaign execution, content coordination, and digital channel management. This is a hands-on role perfect for an ambitious marketer who excels at turning strategic plans into active, high-performing software campaigns.
What You Will Do:

• Translate the corporate growth vision of the Head of Marketing and Sales into comprehensive SaaS GTM launch frameworks.
• Own the end-to-end commercial launch lifecycle for new software products, tiered packages, and core feature releases.Lead cross-functional alignment initiatives across Product, Sales, and Customer Success to ensure operational market readiness.
• Define target buyer personas, value propositions, and core messaging frameworks for all customer segments.
• Build high-impact sales enablement tools, including pitch decks, pricing FAQs, and competitive battlecards.
• Analyze core SaaS revenue metrics, including ARR pipeline velocity, win rates, and customer acquisition costs.
• Set the overarching strategy and budget allocations for all digital marketing channels, including SEO, paid advertising, and social media.
• Analyze holistic marketing performance metrics and revenue data to provide strategic recommendations for funnel optimization.
• Maintain brand consistency across all marketing materials and communications.
• Collaborate with the Marketing Manager on the execution of daily campaign deliverables, ensuring deadlines are met and outputs are reviewed for alignment with the overall Go-To-Market (GTM) strategy.

Requirements
What You Need to Be Successful:

• 3 to 5 years of experience in digital marketing, preferably in a SaaS B2B environment.
• Hands-on proficiency in marketing automation tools and CRM platforms such as Monday.com and Salesforce.
• Strong copywriting and editing skills with a sharp eye for maintaining corporate brand standards across complex tech subjects.
• Proven experience independently deploying, tracking, and optimizing digital campaigns across SEO, paid advertising platforms, and social media channels.
• High organizational agility with a proven ability to manage multiple tactical asset deadlines simultaneously without direct supervision.
• Coachable mindset with a strong desire to learn cross-functional GTM strategies from senior leadership.

Who We Are:
Since its inception in 2010, Bectran has pioneered cost-effective credit management and accounts receivable automation solutions for all sizes of organizations. Bectran's SaaS solutions - credit, collections and accounts receivable - provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency to companies of all sizes.
Our dedication to improving the efficiency of the order-to-cash cycle has helped companies cut down the time to process and approve credit by over 90% while significantly lowering the risk of default. We are committed to helping businesses make the transition to powerful SaaS technology solutions that save you time and money.
Compensation & Benefits:
In accordance with Illinois' pay transparency requirements, we are committed to providing clear compensation information. The pay range for this position is $75,000 to $90,000 annually. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Pay ranges are subject to change based on evolving market conditions or business needs.
In addition to competitive pay, Bectran offers a comprehensive benefits package, which includes:

• 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through MetLife.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through MetLife.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.

EEO Statement:
Bectran is an equal employment opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bectran embraces diversity and promotes a culture of equity and inclusion where every individual is empowered to thrive. Employees are valued for their skills, experience, and unique perspectives. This commitment is reflected in our company policies and practices and is a fundamental principle of how we conduct business.
Application Instructions:
To apply, please submit resume through the listed posting or at our webpage: https://recruiting.paylocity.com/recruiting/jobs/All/e1e0b11b-1e4a-4390-8ed5-be5ffdff3a33/Bectran-INC. Applications will be accepted until the position is filled or the posting is removed.
Applicants with disabilities may contact us at [email protected] to request reasonable accommodations during the hiring process.
As Bectran continues to expand in the Fintech SaaS industry, we are seeking intelligent, energetic, and skilled individuals to join our Marketing team. If you are ready to launch your career at an industry leading company, we want to hear from you!