Audience Strategist, Enterprise & Investigations

Job Description:

The Wall Street Journal is seeking a skilled strategist to lead the audience growth and maximize the impact of our most ambitious journalism. 

As part of the broader content strategy team, you will be a key partner to our editorial leaders, translating data into insights to ensure that our most ambitious reporting not only engages our existing subscribers, but also acts as a lever in cultivating and converting future ones. You will be a vital voice in the editorial process, helping to shape storytelling across formats and platforms and set strategies to reach audiences and create conversation around our reporting.

This is a senior role in an audience-first newsroom that demands a unique blend of analytical rigor, creative thinking and strategic communication. The ideal candidate is equally energized by deeply reported journalism and boundary-pushing experimentation. You should be excited to work in a high-metabolism environment, ready to respond to major news events, and able to operate at a high level while balancing long-term projects with the day-to-day.

This role is based in our New York office and will report to the Director of Content Strategy.

You will:

• Develop and execute a pitch-to-publish, data-informed audience strategy for our enterprise and investigative journalism across the newsroom.

• Drive a culture of experimentation. Identify, test and scale new formats, distribution strategies and technologies to stay on top of industry trends and changing audience behavior and needs.

• Be responsible for interpreting data from various platforms, creating clear and actionable insights, building compelling narratives around audience behavior, and presenting recommendations regularly to editorial leadership and the broader newsroom.

• Work collaboratively across all the teams involved in our most ambitious journalism, from visual storytelling and audio/video to promotion and distribution teams. 

• Serve as one of the newsroom's leading experts on audience best practices, developing new opportunities and methods for teaching, training and mentoring.

You have:

• 7+ years of experience in a digital media environment, including some combination of news strategy, editing or reporting.

• Experience working with investigative journalism. 

• Strong analytical skills, including the ability to find insights from data; create an easy-to-understand narrative; and deliver a plan to address the findings. Experience with data analysis and reporting tools is a must.

• Exceptional verbal and written communication skills. You must be able to present strategic recommendations and data-driven insights clearly and persuasively.

• A track record of building and maintaining strong working relationships with reporters and editors and a proven ability to influence decision-making at all levels of the organization.

• A passion for news and a keen understanding of the evolving digital media landscape, specifically for a subscription-based business.

• A self-starter mindset and the initiative to identify challenges and opportunities, alongside possible solutions that you could implement. 

• Strong interest in or knowledge of business, finance, economics.

To apply, please submit a resume and cover letter explaining how you would approach the job by Friday, July 10th. Applications will be reviewed on a rolling basis, and we encourage early submission as the position may be filled before the deadline.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

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Business Area:

Dow Jones - News - WSJ

Job Category:

General Management

Union Status:

Non-Union role

Base Pay Range: $130,000 - $150,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.