Brand Public Relations Manager

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

If you're passionate about best-in-class storytelling and want to make a real impact at one of the most recognized protection brands in the world, this is the role for you.
As a Brand Public Relations Manager at Allstate, you’ll be at the heart of our efforts to build brand love, connect with consumers and protect our reputation through compelling, strategic and creative public relations. You’ll support the U.S. consumer PR strategy, designing and executing breakthrough campaigns and storytelling initiatives that earn top-tier media attention and resonate with diverse audiences.
You’ll collaborate across teams, from marketing and social media to corporate communications and brand sponsorships, to ensure our PR efforts align with business objectives and reflect Allstate’s values and voice.

Key Responsibilities

• Support the development and execution of strategic, creative PR initiatives that drive earned media coverage and enhance Allstate’s brand reputation.
• Manage and contribute to campaign planning, media relations, press material development, editorial calendars, and activation of integrated communications programs.
• Work closely with internal teams, including marketing, social, creative, and sponsorship to ensure PR is fully integrated into broader brand campaigns.
• Coordinate with U.S. PR agencies on campaign rollouts, media outreach, press events, influencer opportunities, and content strategies across earned, owned, and paid channels.
• Proactively identify opportunities to drive brand affinity and thought leadership through storytelling, trendspotting and creative ideation.
• Monitor consumer, insurance and personal finance trends to inform proactive media strategies and inform internal stakeholders.
• Collaborate with the Risk & Reputation team on reactive media responses, reputational issues, and real-time communications challenges.

What You Bring

• 5-8 years of experience in public relations, with a strong track record in consumer or brand communications (agency and/or in-house).
• Exceptional media relations skills, including the ability to pitch and build relationships with traditional, digital, and emerging media across a range of verticals.
• Strong experience working in a matrixed organization and collaborating cross-functionally with multiple internal stakeholders.
• Proven ability to develop data-driven storylines and translate complex information into compelling, media-friendly narratives.
• Outstanding project management and organizational skills, with the ability to juggle multiple priorities and deadlines in a fast-paced, high-volume environment.
• Detail-oriented with a creative mindset, strong writing and editing skills, and the ability to think both strategically and tactically.
• Energetic, collaborative, and solutions-oriented, with a proactive approach to problem-solving and campaign execution.

Why Allstate?

At Allstate, we believe in protecting what matters most, including our people. You’ll join a values-driven team that’s reinventing what it means to serve and connect with today’s consumers. From award-winning campaigns to game-changing partnerships, you’ll help shape the future of a brand built on trust, purpose and innovation.

Supervisory Responsibilities

• This job has supervisory duties.

Skills

Brand Communications, Branding Campaigns, Communication Management, Communications Strategy, Corporate Branding, Media Outreach, Public Relations (PR), Strategic Communication Planning

Compensation

Base compensation offered for this role is $120,000- 145,000 / annually and is based on experience and qualifications.
*** Total compensation for this role is comprised of several factors, including the base compensation outlined above, plus incentive pay (i.e. commission, bonus, etc.) as applicable for the role.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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